L'Oréal Paris Telescopic Mascara, Long-Lasting 36H Lift, Visible Lash Length Up to +5mm*, No Clumping & No Smudging & No Flaking, Telescopic Lift, Black

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This whole thing going on with Mikayla and the mascara really just shows me why I love TikTok as a platform,” one user posted in a video that has close to 400,000 views. We use your sign-up to provide content in ways you’ve consented to and improve our understanding of you.

Mikayla Nogueira Lash Controversy Proves TikTok Cares About

When a new mascara launches, I just have to give it a whirl - to see if it lives up to the hype from famous TikTok stars. But the backlash against Nogueira’s video speaks to a larger responsibility and expectation online users have for their influencers. After stitching another creator’s video, Nogueira tried the mascara for herself, before declaring that it would be hard for another mascara to compete. Because you’re not going to come on here as an influencer and insult our intelligence and just like think it’s gonna fly. As influencing has become a major part of how people monetize their free time, hobbies, lifestyles, high-paying jobs, children, and more, authenticity from creators has become less of a request and more of a demand.On Tuesday, TikTok star and beauty guru Mikayla Nogueira posted a 44-second TikTok video reviewing the new L’Oreal Telescopic Lift mascara. Stuff like this is why people do not trust influencers and it’s so upsetting,” popular beauty YouTuber Alissa Ashley posted in a TikTok Wednesday. Nogueira has not responded to the controversy since posting the video and neither she nor the L’Oréal Group responded to Rolling Stone‘s requests for comment.

L’Oreal Paris’ new Telescopic Lift Mascara that I tried L’Oreal Paris’ new Telescopic Lift Mascara that

When I’m really trying to watch how I spend my money these days, knowing I can achieve lashtastic results in one stroke makes me (and my bank balance) incredibly happy! The drama of whether a beauty influencer is using false lashes in a sponsored post might seem trivial or insular. I’ve become obsessed with finding the hottest new viral mascara - from Pat McGrath to Benefit, Charlotte Tilbury to Too Faced. But Nougueira’s fans and other members of the online beauty community had a lot to say, after noticing that something in the video didn’t add up. With its 24 hour wearing power, your lashes will be feeling nourished, lifted and protected - what more could we ever want from a mascara ey?This brand-new technology grabs and lifts all lash types from the shortest to the longest, for up to 5mm longer looking lashes. The FTC’s Truth In Advertising policies also mean Nogueira could potentially be fined if they find she was dishonest in a paid advertisement. And for a creator like Nogueira — who can attribute a large part of her success to her witty approach to beauty and candid reviews — when people feel that bond has been broken, there’s hell to pay. But beyond the rules, the discussion has also frustrated fellow influencers, who have said Nogueira’s video could make people doubt the authenticity of their favorite creators. The video now has more than 48 million views and a conversation was started about ads and authenticity.