Persil Ultimate Powergems Bio Detergent, 384 g 12 Washes

Product Information

With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash. A crushed leaves scent. The green character from this ingredient plays well in fruity, citrus, agrestic, floral compositions. I have done 10 washes with the new Persil Ultimate Powergems and have been delighted with the results. I have not had to rewash any of the clothes and it even managed to get tomato sauce out of a school shirt with no pre-treating. Persil Powergems is a new laundry detergent that boasts three powers: stain removal, fabric care and freshness. Persil Powergems contains stain remover agents, making it effective even on the toughest stains. So, whether you are trying to get tomato stains out of a t-shirt or mud from a football kit, Powergems has it covered. Persil Powergems also helps keep your clothes looking as good as new. The gems care for the fibres in your clothes helping your clothes last longer! Finally, enjoy the extraordinary freshness that Persil Powergems gives your clothes. Just one dose unleashes a wonderful fragrance to uplift your clothes and mood. Many people have given ZBB a bad name, only thinking of it in terms of indiscriminately cutting things to shore up the bottom line. We don't believe in that," Paranjpe said, citing Unilever's promise to reinvest two-thirds of the 6 billion euros in savings it has targeted.

A powdery and floral violet scent with orris facets. It gives a violet and powdery effect in a variety of fragrances. A fresh citrus note with a hint of grapefruit. This gives a soft floral tone that could be used for both male and female fragrances. I love that Powergems unique gem formula uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, we will be able to use less product to get brilliant results. He said his 10 billion euros-a-year home care business was a little ahead of its cost-savings plans.

Great science, manufacturing excellence and deep shopper understanding

This premium product is a potential game-changer for our laundry business, which is geared towards creating more value. “We believe Powergems will encourage further innovation in the category and help grow value for our retail customers and our business,” says Gemma.

Keith Rutherford, head of R&D for Unilever's home care business, said creativity is often boosted by restrictive guidelines. He cited financial or environmental concerns, which are both common on his team, which designs lots of goods for developing and emerging markets where disposable incomes are limited. Cut down on clothes sorting time by having a hamper with a section for lights and darks. We have a basket in our downstairs loo for our washing with two sections. it makes life so much easier. Gemma Cleland, Executive Director for Unilever’s Home Care category, says: “When it comes to laundry, everyone wants to get the job done with great results but with minimum fuss. That’s why our shoppers tell us they are looking for laundry products that make washing simpler and easier.” A warm, powdery, rich note which gives an elegant touch to various kinds of notes in fragrances. Its main use is in musky, ambery, woody, oriental, chypre and fougere fragrances. It also adds richness to floral, fruity, citrus and green notes. Alpha-Cyclohexylidene BenzeneacetonitrilePowergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness.

A biological product contains enzymes. An enzyme is a highly efficient stain removal ingredient which works at low temperatures. I am going to be honest and say that Persil is my go to washing liquid. It doesn’t aggravate Maxi’s eczema, Mini likes the smell and it is reliable. I also try and keep on top of the laundry and not let stains set (something I learned from my mum). Also, this is a paid review but that doesn’t influence my opinion and I will always be honest, Not only is it time-saving to have to only wash clothes once, but it saves money, energy and hassle.

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What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use. It has given us a pot that has enabled us to invest in initiatives," he said, referring to the 18 million euro splashout on Powergems, which covered things like a new line at its Warrington factory and new technology that allows fragrance molecules to cling to fabric throughout the wash. Our dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin.

An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma.

The potential environmental benefits are huge

The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation: A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent. Paranjpe said Unilever's heightened frugality would not interfere with that, and said adopting the "zero-based budgeting" approach making waves across the sector does not automatically mean investments will be cut.