This Kurkure flavor has a sweet and tangy taste, with a blend of various spices like cumin, coriander, and ginger. Solid Masti Kurkure is perfect for those who enjoy a mild and savory flavor. Kurkure Green Chutney Fried kurkure took less time in getting ready than the baked one. Where one batch of fried kurkure gets ready in 10 – 12 minutes, baking took almost 40 minutes. Put the kurkure shaped dough pieces into oil for frying. Keep the heat to medium and oil should also be medium hot.

Bhasin shared that the communication strategy for the product aims to differentiate it from others in the category. She explained, “While our storytelling retains the burst of masala and irresistibility of taste, the ‘Maal Andar Hai’ proposition is meant to set our product apart.” Kurkure is made from edible ingredients including rice meal, corn meal, gram meal, salt, edible oils and seasonings. But there is no plastic in Kurkure. Dr. Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo,comments: “We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrent herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.” If any of you have seen the new ad, do write your views on the same. Would love to hear’em? In the meantime, what I am going to do is find the official video for the ad and share it with you here. Also read: Amitabh Bachchan, Katrina Kaif portray father-daughter bond in Kalyan Jewellers new campaignSays Prasad: “Even though we have executed many iconic collaborations, Kurkure has always been the ‘hero’ of our brand communication and is the center of our campaign.” A: While frying is the traditional method for making kurkure, you can experiment with baking them for a healthier alternative. However, note that the texture and taste may differ from the fried version. Rice Meal, Edible Vegetable Oil, Corn Meal, Gram Meal, **Spices & Condiments (Chilli Powder, Onion Powder, Garlic powder, Tamarind powder, Amchur, Cumin Powder, Fennel Powder, Ginger Powder, Parsley Leaf Powder), Salt, Sugar, Citric Acid.

Use within a week: Homemade kurkure are best enjoyed when fresh. It is recommended to consume them within a week to ensure optimal taste and texture. PepsiCo aims to double Kurkure sales in next 5 years". moneycontrol.com. 4 April 2018 . Retrieved 11 July 2018. As a topping for salads, soups, or stir-fry dishes – Kurkure can also be used as a crunchy topping to add texture and flavour to dishes like salads, soups, or stir-fry. So it can also be used in the kitchen Marketing is essential for getting a new product off the shelves, but in an era of inflation and reworking household budgets, Kurkure’s team must have shared the same concerns in its boardrooms.She said that the new Kurkure ‘East Parar Tok Jhal’ flavour brings with it a tangy taste of mustard and a mouth watering mix of spices. Kurkure hopes it will create disruption and strengthen its leadership in the market. At a strategic level, the idea is to bring a sense of curiosity among the youth and strongly appeal to those who seek to experiment and enjoy exotic fusion flavors, adds Prasad. The evolving marketing playbook You must be wondering why have I given a title like “No Plastic in Kurkure’s Green Chutney Rajasthani Style”, to make it very clear in the beginning of the post itself that there is no plastic in Kurkure. So you can enjoy munching Kurkure Green Chutney Rajasthni Style to the fullest and not believe in the recent Kurkure rumor that it contained plastic. Aastha Bhasin, category lead at Kurkure, PepsiCo India, emphasized that the Chaat Fills are a result of extensive research into consumer preferences and trends. She explained, “There is a significant market for street food, and Indian consumers are eager to explore new chaat flavours. This served as our inspiration, followed by comprehensive consumer research conducted with our global and local R&D teams to bring this product to life.” Dr Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo, said: “We have spent the last 18 months recreating the delicious fusion of rich spices and fragrant herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.”

Once the grains have been roasted or if you opt to skip the roasting step, it’s time to transform them into a fine powder. Using a high-quality grinder or food processor, carefully grind the grains until they reach a consistency resembling fine flour. This process ensures that the grains blend seamlessly together, creating a smooth and cohesive texture in the final dough.

Add corn flour in it and knead into a normal dough. Do grease your hands before kneading the dough. Remember, don’t add additional water for kneading. If finding difficulty in binding the dough, again grease your hands with oil and it works. Dr. Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo, said: “We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrant herbs for the UK market.”