Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

For those looking for a book that will guide you in creating a brand strategy, this book has it all! This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. This item may ship from the US or other locations in India depending on your location and availability.

Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.

Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design.