Beginning in present day, the advert focuses on a family celebrating a traditional Christmas feast that showcases Lidl's brilliant new festive food range, before being transported to different decades in the future. Christian Härtnagel said: “As inflation continues to rise, I want to reassure each and every one of our customers that we remain resolute in our promise of being the destination for the lowest grocery prices in the market. This year’s must-have item for Lidl shoppers was not the German supermarket’s stollen or glühwein, but its branded Christmas jumper which pushed a sharp rise in sales this festive season. OK! is a registered trade mark of Reach Magazines Worldwide Limited and is used under licence by Reach Magazines Publishing Plc. It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold.

Lidl's ad starts in the present day, as a family - complete with pet dog - sit around a kitchen table preparing for a traditional Christmas lunch. What's On The best Christmas jumpers from ASDA, Tesco, Home Bargains, Sainsbury's, Morrisons and Lidl Eagle-eyed fans may have already caught a glimpse of the cosy jumper, if they managed to spot it in Lidl's Christmas ad recently.Whether buying a Christmas jumper for the iconic 12 pubs of Christmas trek or just to get in the festive mood, here are the best offerings available and when the jumpers go on sale. Aldi Lidl said lamb proved a popular alternative to the traditional turkey for Christmas lunch, with sales up 21 per cent year-on-year, while sales of its classic Christmas puddings jumped up 23 per cent. Christmas jumpers are a must-have for the festive period and this year Lidl has shoppers sorted once again. Like the limited edition Christmas jumper, the clothing line also featured Lidl's iconic brand colours and logo throughout, and shoppers were eager to get their hands on any of the items. Lidl is throwing their hat into the Christmas jumper ring with a bold offering straight from their 2020 Christmas ad.

It seems like every store in the country is getting in on the act with Lidl, Aldi and Penneys leading the way with their budget-friendly options. To celebrate the return of these two festive favourites, Lidl has spoofed two stills from classic Christmas movies that you'll probably be tuning into over the next few weeks. Read More Related Articles The next clip shows an even more futuristic Christmas dinner, with the same family still enjoying the supermarket's festive fare at ‘Lidl’ prices.

It follows the release of the highly-anticipated Christmas adverts premiered by John Lewis, Disney and Marks & Spencer yesterday (Thursday). If the response is anything similar to the supermarket's previous clothing range release, fans could be facing a challenge.

The next scene transports the family even further into the future and sports quirky features such as talking dogs, levitating plates and cameras controlled by eyes! Our favourite jumpers this year come courtesy of Sainsbury's - where you'll find dusky pink styles, sequins, and even a party zebra. With every Lidl Christmas jumper bought, Lidl will donate part of the proceeds to the NSPCC’s life-changing Childline services. Lidl are the latest retailer to get involved in the countdown to the festive season by revealing their hotly anticipated Christmas advert. ASDA, Tesco, Sainsbury's, Morrisons are all selling a huge selection of jumpers for the whole family.With just a couple of weeks of November yet, the UK's favourite supermarkets have started to sell Christmas jumpers.