I believe that this fragrance is being marketed to a younger audience, hence the decision in making Beyonce the face of Emporio Armani Diamonds. This scent is very appealing to younger women because it is so sweet and light, however I much prefer Versace Woman's raspberry notes over and above this fragrance, even though I'm within the targeted age range. I tried this perfume, and, loving it, have gotten every flanker I could get my hands on, in addition to a new bottle after I emptied the first. Imagine my indignation when after my using half a bottle a friend turns up wearing this, determinded to buy it for herself, and then later commenting upon my wearing it :p i wanna tell that i got it in a local swap about 2-3 mnths ago at a very GOOD price for 50ml bottle that contains about 30 ml still and i used it mean in awhile .. i LIKE IT

The notes of raspberry and litchi are quite prominent in this fragrance, however they are not strong and overly fruity, instead they are light and sugary, almost like smelling a bag full of sweets. It smells of champagne, fresh lilies, banana, litchi. The sweet brightness of the scent with the sweet litchi makes it share some similarities with "Miracle". Usually I can't stand rose, I get headaches, but this blend not only makes the cut, it's one of my most reached-for perfumes. I am pleasantly surprised by this perfume. It is sweet, feminine and sensual without being overpowering. Although described as a floral it definitely has more of sweetness to it and I think it is an original fragrance but one that most people will like.

It brings to mind sophistication, class, elegance, high heels, and fancy rings. On the down side it also brings to mind the adjective "Fake" because while it smells pretty good if it works with your skin it doesn't exactly make sense either. Oh ya, and smells very synthetic which is why while I like it I don't use it often.

Still, looking forward to wearing this one. Feels sort of comforting to me in a familiar way, like Cacharel's NOA also does.A friend of mine was wearing a beautiful, intriguing, modern and feminine fragrance with an elegant twist. I asked her what it was. To my astonishment she said: Armani's Diamonds! How can that be? Have a care not to apply this one too liberally, although that's pretty much the rule with any perfume. For me, two spritzs are usually enough. It starts out quite sharp, I suppose that'd be the raspberriy and litchi and a barely-there whiff of vanilla, which softens as it dries down to rose and a more prominent scent of vanilla. Of course there's more to it, but these are the notes I find dominate this perfume. I get a touch of red apple and lemon here, along with a pretty strong iris note. These are not listed, so this is just an interpretation based on my perception of the scent.