4 x TUBS DIRECTIONS Hair Dye/Colour CHOOSE ANY COLOURS

Product Information

With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing. Bold, bright colours are the specialty of La Riche Directions hair dye, with powerful greens, blues and reds all playing a massive part of the collection which has allowed so much flexibility in the colour of thousands of happy colourers. The semi permanence of their colouring products also means you can chop and change between light and dark every few months, without having to wait for the product to grow out like you would with a more permanent solution.

Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it’s also the safer way to colour.Just select the shades you want and we’ll present you with filled product drums while your team takes care of the rest. Dry shampoo can help you to prolong the colour and using a good quality conditioner can help slow fading a little. If you’d like to start the conversation and find out the scale of what we can deliver for you, get in touch today. Furthermore, Directions Hair Colours have never been tested on animals and have a vegan formulation.

Shampoo the hair with a pH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions hair colour to achieve the best results. The colors of La Riche Directions Colors can easily be used on natural hair with a natural tint, but an optimal long-lasting result is achieved by using the coloring on light blond hair or by bleaching the hair first. Well, all the La Riche Directions hair dye here at Blue Banana is semi permanent, lasting up to six weeks and staying very bright if cared for correctly.As creators and suppliers of the most dynamic range of hair colours, colour care, hair lightening products and more, we’re always looking for new, exciting ways to take our brand forward. With our turnkey solution, we can create a wide range of hair-friendly products to meet your needs, and provide your pick of exclusive colour blends. La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look.