Royco Mchuzi Mix Beef Flavour 200g

Product Information

Food seasoning is important because with the right culinary expertise, especially when the right brand of seasoning that makes people salivate is used, the meal becomes something of an experience which the family relishes. After six hours, remove the luwombo and serve as is – unwrapping the dish is a part of the dining experience! With the cube seasoning market growing daily, Promasidor has taken a bold step to dare dominant brands by creating the cube form of its Onga seasoning powder. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube.

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Ugandans find themselves wanting to partake it in and uplift Ugandan culture and tradition. Food plays an important role in this. The cube I use depends on what I’m cooking. If its soup, I use Knorr but for stew, I use Maggi star. These days Maggi is becoming too expensive so Knorr is becoming even a choice for both dishes,” Susan Oyetunji from Ogun state. Nigeria’s seasoning market parades cube seasoning brands such as Maggi from the staple of Nestle Foods; Knorr and Royco, from the staple of Unilever, Onga cube from Promasidor, Doyin cubes from Doyin Group of companies, among others. Gift Waribo from Port Harcourt said, “I have been using Maggi for over twenty years. Maggi is it for me any day because of its long time trust and reputation.”Jennifer Oseme from Lagos said, “Knorr is the maggi for me. The crayfish taste is the reason I buy it more. I use knorr ultimately because it gives me a better taste. It’s meatier and tastier than the rest.”

Royco Mchuzi Mix Seasoning Beef Powder Flavor 200g Bundled

I use Knorr for all my cooking. It is not as salty as maggi. It gives flavour to my food,” said Umoren Ime, a lecturer in Lagos. The seasoning cube people request for more here is Maggi. They say the taste has remained consistent over the years and that is the seasoning I use as well so I know better. I still get customers who ask for other cubes but more ask for Maggi cubes.” It, therefore, has a market positioning to cater to people who do not mind spending more on seasoning. Besides, Knorr seasoning mixes (in powder form) are not easy to find in retail stores. Amenaghowon Okao from Calabar said, “Knorr is not salty, that is why I use it. Other seasoning cubes have too much salt in them especially Maggi,” Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking.We use knorr cubes for our cooking because of the flavour and the taste which we don’t get from other cubes. Maggi is full of salt but Knorr is perfect for our meals,” Stella Ike, a cook in a big restaurant in Lagos said.