Under Armour Men's Curry 7 Basketball Shoe

Product Information

Under Armour and Stephen Curry became a team in 2013. What started as an underrated point guard only a few years into the league, and a challenger brand looking to shake up the sporting industry, has become an iconic partnership with disruption and innovation at its core. Now, the two have amplified their unique partnership even further, forging a long-term commitment to serve athletes and communities and drive mutual success for years to come. Golf has long required athletes to adhere to a strict dress code, one often best suited to the traditional player. But over the last few years, the game has seen a resurgence — most notably during the pandemic — and with it a more diverse set of players embracing an expressive sense of style. “You’re starting to see a much younger group come on to the course, and that has helped loosen some of those longstanding restrictions,” said Nathan Todd, Design Director of Performance Essentials at Under Armour. “It has really opened up the opportunity to be more creative, more exploratory, and more fun.” Todd has led development of NBA star and golf enthusiast Stephen Curry’s Under Armour golf apparel since 2019, and continued in this role when Curry Brand, powered by Under Amour, launched its golf line earlier this year. Curry debuted pieces from the brand’s latest collection — set to release on July 28 at UA.com — in early July while playing alongside his father, Dell, and brother, Seth, in the American Century Celebrity Golf Championship Tournament.

Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe. The grooves are hard but not super deep, so my only concern is the traction holding up after the high-wear areas for me begin to take some damage. Small break-in time needed in the UA Curry 7Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness. Putting data driven design and performance above all else, the fifth iteration of Spieth’s signature golf shoe has the comfort and feel of a spikeless, with all the traction and power of a spiked. Through UA’s own innovation in spikeless outsole construction – and the introduction of a “Fourth Dimension of Traction” – you’ll swear they’re still spiked with the same comfort and incredible traction, even in wet weather. Developed in conjunction with leading bio-mechanist, and foremost authority on the foot's behaviour during the golf swing, Jean-Jacques Rivet, Under Armour has built its own proprietary traction technologies – Rotational Resistance in 2016 followed by Horizontal and Vertical Traction in 2019.

The Under Armour Curry Collection gives you professional grade basketball shoes and clothing approved by Stephen Curry - the greatest pure shooter in NBA history. Under Armour is thrilled to announce that Jarace Walker— professional basketball player and rookie standout, power forward for Indiana, and familiar face around Under Armour since his high school days—is an official UA athlete. Both Jarace Walker and Under Armour look forward to pulling from a collective experience to chart a new course for up-and-coming athletes.The bronze plates perforated with patterns that form the walls of the museum influenced the hues of brown, olive, bronze and neon green decorating the shoe. Today, Under Armour announced financial results for the third quarter ended September 30, 2020. The company reports its financial performance in accordance with accounting principles generally accepted in the United States of America ("GAAP"). This press release refers to "currency neutral" and "adjusted" amounts, which are non-GAAP financial measures described below under the "Non-GAAP Financial Information" paragraph. References to adjusted financial measures exclude the impact of the company's 2020 restructuring plan and related impairment charges, impairments associated with certain long-lived assets and goodwill and related tax effects, and with respect to certain measures, the non-cash amortization of debt discount on the company's convertible debt, deal-costs related to the pending sale of MyFitnessPal and related tax effects. The reconciliation of non-GAAP amounts to the most directly comparable financial measure calculated according to GAAP is presented in supplemental financial information furnished with this release. All per share amounts are reported on a diluted basis. For extraordinary achievements in times when leadership matters the most, Patrik has motivated and guided a global team to overcome turbulent challenges and reached highly impressive results,” said Martin Kössler, Huginbiz founder and CEO. Frisk also joined Claudia Klingelhöfer, Chief Digital Officer of EDM publications (publisher of Sporting Goods Intelligence Europe) to discuss Under Armour’s strategy for the future, the importance of global growth, and leading with purpose. The Under Armour human performance and product development teams continue to create innovative solutions for runners to bring you the next generation of unparalleled performance running shoes. With the help of UA athletes and brand ambassadors, the UA Innovation Lab in Baltimore and UA Human Performance Center in Portland, Under Armour develops the best footwear that’s based on key insights and learnings from years of experience and research. UA has always performed best when we’re disruptive: The UA HOVR Machina launched with the innovative Pebax® Propulsion Plate, and the first iteration of UA Flow eliminated the need for a heavy rubber outsole — and we’re not stopping there.