Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. The truth is: everybody who tries fails, but those who don’t try have already failed. An even bigger truth is that you’re already wasting your time and that you’re not vain if you share knowledge with other people who want that knowledge shared. Authenticity” – Do what you believe in and want to share with others. Your love for your ideas should withstand the effort of turning them into an enterprise. Out there, it’s an entirely different landscape. Business prospects are pounding on your door. All you have to do is let them in and then figure out how to make the most of them.

For who is familiar with Gary Vee it's obvious from the beginning that he didn't personally write this book. :) Because Gary Vee does not have time. He is always in the midst of people who seek him for help. The Ghostwriter has done, however, a great job. Speed in the micro is just as crucial as patience in the macro. To receive something, you have to do something to get it. WorkSocial media influencers are facing a lot of competition now. Some people are even taking it to toxic levels. The author is telling us about the mistakes that the influencers are continuously making every day. People nowadays are just too busy to read or watch films when they have time. Because, well, they never do: most of the time they’re doing something else. Many people are impatient, and they spend it straight away on watches, suits, and all kinds of flash, thus robbing themselves of the opportunity to do something better for the long term.

If you’ve watched Dead Poets Society, you already know that this is where not only business, but actual, authentic life begins: with passion. This is something which every one of us might have faced in our life. There are multiple ways to deal with this situation. The author is trying to tell us one of the best methods to deal with it. This lesson is so important that it’s bolded in the book: when you first start out, there is no time for leisure. Too many people think that they’ll never master editing, camera work, lighting, movements, or writing style. And that’s why they never start producing content.

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Even if you have a comfortable day job, you should always look for new career possibilities on the web. Gary argues you will never be genuinely yourself and passionate about what you do if you work for someone else. Speaking of mastering things—there’s apparently one you don’t really need to master. And that one is the eighth thing that matters, the eighth essential: content. Podcasts” – Busy people, including drivers and commuters, listen to podcasts when they can’t watch videos. Post podcasts to Spotify, Apple, and other platforms. Promote them through your other social media accounts. Just think of it this way: there are videos with over half a million views which document nothing but garage sales!

this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally.

AskGaryVee Book

The biggest mistake I see influencers make is, they’ll work with every brand on the planet. It’s all about how many brands can they work with, not about the audience, not about the readership. I see no longevity there. I’m more focused on building my own brand than other people’s brands.” Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?). You need to be constantly in the mode, says Vaynerchuk, even if that means making a lot of mistakes. Gary makes it clear that this book is not some magic template of success, in 3 simple steps: “Don’t look for a nine-step program to success here, though. I can’t give you one. The principles are universal; the path is all yours.” The stories provided in this book all illustrate the passion and exertion of really successful entrepreneurs. Creating your personal brand opens countless channels you can use to talk about any topic that inspires you – while you get paid for it. But it won’t come easily. First you must identify and use your skills. Making lots of money requires working nonstop. You can’t copy anyone; you must find your own path and use the principles of personal brand-building to build a following.

Work! Create content! Be patient! These are the three guiding tips respected by those who have succeeded in following Gary's advice. Passion” – People who do work they love lead happier lives than those who earn a lot at work they dislike. But, passion alone won’t build a business. It may take years before you earn anything substantial. Your passion manifests in the quality of your offerings and in how you differentiate them. This is a sentence that we will hear almost every day. The author is telling us why we should follow our passion Attention”– Focus on what people do on social media. Stay alert to shifts to new platforms, even if they seem small at first. Watch trends, and get to know new platforms early. Don’t get too comfortable with your preferred platform; always learn others. Social media personality Shaun “Shonduras” McBride has once defined entrepreneur as “someone who finds a way.”

crush it

Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.” In this book he breaks down how people can create the life they want through building their personal brand, In 2009, Gary Vaynerchuk—a name you’re certainly already familiar with if you know anything about modern business and marketing strategies—published Crush It!. Gary says that voice-first is the future of interaction. And he’s usually right, isn’t he? Key Lessons from “Crushing It”