What: A world of creativity and customisation, where everyday objects including t-shirts and water bottles will be transformed by celebrated creatives and artists As for the cookie itself, she suggests that if the inside of Oreo wafers were more textured, the cream might grip better onto both sides and split more evenly when twisted.

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Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers.” The first major new launch by Oreo in three years, Twists are the brand’s first ever double-layered launches in the UK. The new products combine one layer of vanilla creme with another flavoured layer. There’s the fascinating problem of trying to get the cream to distribute evenly between the two wafers, which turns out to be really hard,” says Max Fan, an undergraduate in MIT’s Department of Mechanical Engineering.The understanding gained from the properties of Oreo cream could potentially be applied to the design of other complex fluid materials. Actuating grafts appears to turn on cell signals related to the growth of new blood vessels and nerves; a promising finding for restoring mobility in muscle lost through disease or trauma.

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Held in London’s Soho, a hotspot for creativity and design, visitors will be transported into a world which turns the everyday into the extraordinary, the moment they step through the door. Which is why this chef-approved insider information that we've just discovered couldn't have come at a better time... The team’s study isn’t simply a sweet diversion from bread-and-butter research; it’s also an opportunity to make the science of rheology accessible to others. To that end, the researchers have designed a 3D-printable “Oreometer” — a simple device that firmly grasps an Oreo cookie and uses pennies and rubber bands to control the twisting force that progressively twists the cookie open. Instructions for the tabletop device can be found here.There is no end to the Oreo-related debates. And recently, another divide in the world of Oreo eaters came to my attention: what the perfect twist looks like. This September, the World’s no.1 cookie brand* is twisting up the ordinary, as it opens the doors to The OREO Twists Lab. The two-day event, fronted by a collective of artists, from airbrushers and painters to illustrators, will give attendees the chance to see their chosen items transformed into a truly personal memento. Aina Fontich – Originally from Barcelona and now based in Manchester, Aina is a freelance graphic designer who loves bold compositions, bright colours, and kitsch art. Tomiwa Sosanya – A self-taught, 24-year-old designer who has sold his designs in over 20 countries, working for both household name brands and music artists