Two bloggers in Italy decided to take their love of Nutella to the next level in 2007, and created a worldwide day of celebration dedicated to the addictive substance. Thus, every year February 5 is a day for eating Nutella, sharing Nutella recipes and memories, and looking at photos of Nutella food-porn. In 2013, Nutella manufacturer Ferrero tried to shut down World Nutella Day before reconsidering. But as of 2015, at the request of Nutella Day founder Sara Rosso, Ferrero took over the holiday. 14. NUTELLA CAFES ARE A SORE SPOT FOR THE COMPANY. In addition to chocolate brands Ferrero Rocher and Kinder, Ferrero also owns Tic Tac. The Italian company released the little orange and mint candies as “ Refreshing Mints” in 1969—only a few years after the 1964 debut of Nutella. 10. NUTELLA-RELATED CRIMES ARE ON THE RISE. Ferrero Travel Market has extended its Kinder, Nutella, Tic Tac and Ferrero Praline portfolio, and will unveil the new additions plus travel retail exclusives at the TFWA World Exhibition this October (Stand Number: Green Village J35).

With three flavours available, the Kinder Miniatures collection will have excellent visibility in stores and is sure to prove a hit with retailers and consumers alike,” Ferrero stated.North America’s Nutella is made in Canada, but you can also find the imported version from Italy in specialty shops (you can tell it’s from Italy by the glass jar). Despite the same list of ingredients, many Nutella aficionados claim that the stuff made in Ontario tastes sweeter and less hazelnutty than the European version. In 2014, a Washington Post correspondent dove into the debate with the help of a pastry chef, and came to the conclusion that the difference in taste could be the result of trans fats in the European version. Yum yum. 20. ITALY’S SO PROUD OF NUTELLA, IT PUT IT ON A STAMP.

Our praline and Kinder platforms have set the benchmark for retail theatre and created a contemporary and dynamic aura for these iconic Ferrero brands. Ferrero gifted members of the Italian national cycling team giant jars of Nutella personalized with their names just before the 2014 UCI Road World Championships. The company has also been a sponsor of its home country’s World Cup soccer team. 23. BUT THERE’S A NUTELLA CURSE. In 2004, Nutella began using up-and-coming young players for Germany’s national soccer team in its advertisements. The problem? Once becoming the face of sweet hazelnutty goodness, these players tended to not live up to their potential as future all-stars. Many of them got booted from the team in what began to be called Nutella fluch, or the Nutella curse. 24. YOU CAN’T NAME YOUR CHILD AFTER IT… In designing the ‘Hello World’ platform we set out to emphasise Nutella’s distinctive qualities – its ‘Nutellaness’. The chocolate and hazelnut substance was named after Gianduja, a smiling Piedmontese peasant with a three-point hat who rides around town on a donkey clutching a duja—which in the Piedmontese dialect means “container.” The duja was said to hold wine ... but could have just as easily held a few pounds of that chocolatey hazelnut goodness, no? Gianduja masks are sold all over the Piedmont region of Italy, and his face was plastered all over early Nutella advertisements. 3. IT ORIGINALLY CAME IN THE FORM OF A LOAF.In a string of new initiatives from Ferrero Travel Market, the company is now set to launch new Nutella platform, ‘Hello World’, that will be rolled out in travel retail from February 2018.