interesting case study of Lego from 1999 - 2009. around 1999 seems the Christiansen family wasn't particularly diligent in their oversight of Lego, and the empire was grown rapidly in spite of no profits in the new businesses. Brilliant. First visit and will now visit regularly. Lego exhibition best day ever for a 7 year old. Good book that follows some key themes from the "The Toys That Made Us" television series episode on LEGO. Very lively and in-depth case studies with good anecdotes that help you put a name to the stories and specific LEGO innovation periods! It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.

were hired. I think adults who have used Legos would be interested in the book. I think the book could be very valuable to companies who For the 2022 LEGO Play Well Study, the company polled more than 55,000 parents and children in over 30 countries and found that almost all parents think children strengthen their creativity (93%), communication (92%), problem-solving skills (92%), and confidence (91%) while they play. When children play, they develop skills that help them thrive in a rapidly changing world. It goes through the main products that were launched and some details about their launch. Like Lego City, Lego Star Wars. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.Our training programmes are fun, engaging and inspirational. With high quality videos, interactive activities, playful quizzes and short, easily digestible modules, the Initiate course is one of the most fun online courses around! The exhibition consists of a range of stunning 2D and 3D work in a variety of scales, from jewellery to sculpture, and the show includes both wall mounted and plinth based exhibits. And yet the LEGO company were told by experts and consultants in the 1990s and 2000s that LEGO was dying, that kids no longer wanted to play with toys but instead wanted to play online and with computer games. And that advice, plus some changes in the way kids play and the global environment, led the LEGO company down a path of changes to the business that had terrible financial repercussions. You are a registered and recognised health, education or care professional (e.g. teacher, speech and language therapist, psychologist, play therapist, occupational therapist, counsellor etc.), OR P116:...forced to innovate inside the box (...) (CEO) Knudstorp: "Innovation flourishes when the space available for it is limited. Less is more"

David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD's largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan. There’s some probability I read a different book than all these 5 star reviewers – but the one I read was a confused mess. It read like a series of extended case studies looking for a coherent narrative.In the lead up to its 90th Anniversary, the LEGO Group will be celebrating fan creativity and 90 years of LEGO play with a range of activities to help those of all ages experience the joy and benefits of play for themselves. These activities include: The tight link between autonomy and accountability reduces the need for motivation-sapping interventions from upper management."