At The Ice Cream Project, people enjoyed unexpected flavours from baked beans to ketchup, continuing Anya’s love of elevating the everyday. I think it’s all about feeling like yourself. When I feel I’ve nailed an outfit is when I put it on and don’t think about it again. I forget it. I’m not having to hold in my tummy or pinch at something. When you get that right you smile with your eyes and look people in the eye, you’re just a bit more yourself and that’s what fashion is for – that’s the point – to forget what you’re wearing and feel good and confident. That’s my focus when it comes to dressing.” I love Battersea Park and Chelsea Physic garden and Fischers for dinner (below) and Olivogelo for ice cream (below) and the new Anya Café for lunch!

If In Doubt, Wash Your Hair: A Manual for Life: Hindmarch

Your ‘I am not a plastic bag’ design was revolutionary and way ahead of its time. How are you continuing to support an ethical and sustainable future? The title of this book “If in doubt, wash your hair” has caught my attention. As soon as I saw the title, I immediately wondered what in the world that this book could possibly be about.If it's fun and something you enjoy but doesn't have a market (won't bring in money) then it's a hobby not a business.

books for small business starters in 2023 - Evening Standard Best books for small business starters in 2023 - Evening Standard

The above excerpt from Anya Hindmarch's If in Doubt, Wash Your Hair has been reproduced here with permission from Bloomsbury Publishing. A hands-on, practical guide to managing the stresses of daily life' Evening Standard, Highlights for 2021 Launch of the ‘I Am A Plastic Bag’ tote with a cotton-canvas feel but crafted from 32 half-litre plastic bottles in a bid to divert them from landfill 2021I make mistakes every single day. Running your own business is a patchwork of mistakes. That’s what it is. It’s about trying to navigate that. I think of it as a bit like sailing: you are going from A to B, but you go a bit right and a bit left and it’s a very wonky journey. If people think it’s easy, we’re not doing anyone any favours. It’s all about navigating through the mistakes.” To launch the ‘I Am A Plastic Bag’ collection in 2020, the London stores were filled with over 90,000 plastic bottles, roughly the number going into landfill every 8.5 minutes. If I am part of a 'transition generation' in which we women are trying to live up to our mothers' examples, despite now often working as hard as our fathers did; likewise men are often subconsciously following the patterns set by their fathers.'

Anya Hindmarch takes back control of luxury brand as Anya Hindmarch takes back control of luxury brand as

Manchester United, Liverpool fans claim they were evicted from stadiums for displaying Palestine flagI don’t think there is a typical Anya woman but rather she is someone who has a great sense of fun and a love of craftsmanship. I love spotting my designs worn by women when I am out and about, that gives me a real sense of achievement to feel that I have helped bring a little joy – or sense of organisation – into their lives. I do have a few outfits that I can pull out of the wardrobe that I know will instantly make me feel myself. I love simple shapes and classic colours – a great pair of wide-leg jeans, the perfect white shirt and a trench coat is my go-to. Anya Hindmarch is the epitome of women in business. As a reader, I don’t feel pressured to be perfectionist, living unrealistic life. Instead, I now understand that fear & excitement are the same thing. You just have to embrace it. You must have an amazing collection of handbags – do you have a favourite? And which is your top item that you own that helps you to be organised?