Nestlé produce a spin-off breakfast cereal called "Lion Cereal" which is described as “the King of Cereals” and contains chocolate, caramel and whole grain to make it taste like the Lion chocolate bar. [12] [13] Currently, there are four milk chocolate bar variations, and these are the classic Lion Milk, Lion Milk Duo, Lion White and Lion Peanut. In January 2020, Nestlé developed a perfume based on the breakfast cereal called Eau de Lion which was produced in a limited edition run of 300 bottles in France. [16] In March 2021, Lion Cereal and Mother announced their advertising campaign called "King of the Jingle" which aimed to create a jingle for the brand. [17] Participants had from 23 August 2021 until 2 October 2021 to enter and the eleven winners were selected by Hatik, Bilal Hassani, Ogee and Lou. [18] See also [ edit ] Pastezeur, Céline (9 September 2021). "Les céréales LION® veulent faire vibrer la GenZ avec "The King Of The Jingle", un événement musical exclusif". Air of melty (in French). Archived from the original on 31 January 2022 . Retrieved 31 January 2022.

A peanut version of Lion, branded as the "Wild Peanut Lion Bar", was introduced in October 2021. [10] It was available exclusively in B&M for the remainder of 2021 before launching in other retailers in 2022. [11] Lion Cereal [ edit ] Lion Cereal They're roarsome! Nestlé introduces NEW Wild Peanut Lion Bar and Orange Toffee Crisp". Nestlé. 4 October 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. Lion was invented by Eric Nicoli, who spotted a gap in the market for a chocolate bar that would appeal to men and boys. The 1980 TV advertisements 'In the wild' featured real lions filmed on location in their natural habitat - which made for compelling viewing and was then re-enforced with the 'Wild Thing' advertisement in 1986 which again feature the king of the jungle in his natural environment. ToffeeWorld | Toffee Heaven Ltd Cannot Guarantee The Accuracy Of These Ingredients, Dietary & Nutritional information provided.a b c d Elliot, Valerie (1 April 2004). "Cereal offenders endanger child health". The Times. Archived from the original on 7 August 2021 . Retrieved 31 January 2022. It was first produced at the York factory in the UK before being transferred to the Fawdon factory in Newcastle in 1978.

You'll go wild for this new Lion Wild Peanut Sweet & Salty bar! It features a delicious combination of filled crispy wafer layers topped with a layer of gooey caramel encased in a mix of crispy biscuit pieces and crunchy peanuts and finally dipped in milk chocolate! Now that's a mouthful! It's sweet. It's salty. It's wild!a b "Lion's final roar?". Chronicle Live. 31 January 2007. Archived from the original on 10 February 2022 . Retrieved 8 February 2022. Although the name of this chocolate bar is now simply Lion, here in the UK, at least, it is more commonly referred to as Lion Bar by the general public, which was its original name in the 1970s and 80s. Its roaring lion emblem has become iconic and is recognised across the world. One of the reasons for the Lion Bar's enduring success is its unique blend of ingredients. Nestlé's dedication to quality and taste shines through in every bite. Here's what you can expect when you unwrap a Lion Bar: Nestlé is the world's largest food and beverage company. With more than 2 000 brands ranging from global icons to local favourites, we are present in 191 countries around the world. On 20 July 2017, a lorry containing twenty-five tons of Lion bars burst into flames on the A2 road, near the junction for the Bluewater shopping centre in Kent. [7] The fire caused traffic disruption and three of the four London-bound lanes were closed. [8] The Kent Fire and Rescue Service said the cause of the blaze was not known [9] and Nestlé said that the driver of the lorry was not injured. [8]

Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate. [1] History [ edit ] The modern day Lion bar does not contain any artificial colours, flavours or preservatives. All Lion products are made using 100% certified sustainable cocoa. a b c d e f "Case Study: Nestle - Nestle's Lion Bar". Campaign. 26 April 2004. Archived from the original on 30 January 2022 . Retrieved 30 January 2022.

Lion King of the Jingle". Mother. 11 March 2021. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. Lion - the chocolate that offers a well balanced and rich mixture of ingredients combined with cereals and textured covered chocolate! Nestlé reduced the amount of transfat in Lion bars to meet a growing consumer trend for smaller portions and healthier eating but sales fell by 18% between 2004 and 2005. [4] In addition, total volumes declined from 30,000 tonnes to 18,000 tonnes between 2002 and 2007 and by around 50% over the span of 10 years. [4] [5] In 2007, Nestlé sold its factory in Dijon to Barry Callebaut with Nestlé saying it will outsource the production to the chocolate producer who can use the existing capacity and equipment to manufacture some of its own products. [6] [5] 2017–present [ edit ]

Milk Chocolate Coating: The entire bar is enveloped in a generous layer of smooth milk chocolate, which provides a rich and creamy finish. It perfectly balances the sweetness of the caramel and the crunchiness of the wafer. Southey, Flora (28 January 2020). "Eau de Lion: Nestlé launches breakfast-inspired perfume in France". Food Navigator. Archived from the original on 31 January 2022 . Retrieved 31 January 2022. a b Boal, Catherine (16 February 2007). "Nestlé teams up with Barry Callebaut". Confectionery News.com. Archived from the original on 11 February 2022 . Retrieved 11 February 2022. Lion was originally made at the Rowntree's Fawdon factory in Newcastle upon Tyne, from 1976 until 1988, before the company was taken over by Nestlé. Production then moved to Dijon in France, where it is still made today. Ingredients That Make You Roar!The LION® product with its rugged appearance and combination of crispy filled wafer, chewy caramel and crunchy cereals covered in smooth milk chocolate, has provided a substantial, multi-textural bite across the decades. Motorists delayed by 25 tons of melting Lion bars on A2 in Kent after lorry fire". Sky News. 20 July 2017. Archived from the original on 30 January 2022 . Retrieved 30 January 2022. Crispy Wafer: At its core, the Lion Bar features layers of crispy, crunchy wafer that provide a satisfying texture with each bite. The wafer gives the bar a pleasant contrast to the other components, adding a delightful crunch.