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In Sweden and Norway, P&G premium dishwashing products are branded as Yes, as seen on the adjacent picture. It was introduced in 1961 and is by far the biggest-selling detergent in Sweden. [8] P&G use the Fairy brand in many European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland. In truth, there is no such thing as an ‘environmentally friendly’ detergent. Detergents are always a burden on people and the planet in one way or another. The best action is to buy from manufacturers who strive to go beyond existing regulations- for instance by using vegetable-based detergents, eschewing colours or perfumes, and by making their products biodegrade in days, not weeks. In Egypt, Fairy competes with Henkel's Pril, and takes second place to Pril in market share. It is notable for its aggressive advertising campaign featuring actresses from Egyptian television soap operas emphasizing its strength (which it claims is four times higher than Pril). [ citation needed] Morávek, Daniel. "Víte, jak vznikl název Jaru? Podívejte se, jak se mycí prostředek měnil v čase" (in Czech). Internet Info, s.r.o . Retrieved 2016-10-13.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 [1] and is now used on a number of P&G products in various markets. are still in the majority, but only just. The perceived ‘menial’ nature of household chores means that the era of the dishwasher is upon us. Brits, it seems, are still not afraid to get their hands dirty; and we lag behind many of our neighbours in Europe, where around half of all households own a dishwasher, compared to 36 per cent in thee UK. Fairy Snow Advert - Bank Manager". YouTube. 3 April 2009. Archived from the original on 2021-12-13 . Retrieved 25 January 2012. According to Greenpeace, Fairy may also contain hormone-disrupting artificial musks, which are potential carcinogens and reproductive toxins both in people and wildlife- again, we don’t know for sure because P&G will not answer the simple question: does it or doesn’t it? In the absence of data, the precautionary principle applies- assume that it does. Fairy dishwashing liquid was introduced in Spain in 1982. In 1991, a television advertising campaign in which two fictional towns, Villarriba and Villabajo, compete for the best paella at their popular fiestas was launched in the country. The campaign, which allowed the brand to go from a discreet 6% to 40% market share in Spain, has been renewed many times over the years, was used in other markets such as the United Kingdom, Germany, Russia, Portugal and Greece, and was even the inspiration for a television series titled Villarriba y Villabajo. [12]This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( September 2023) ( Learn how and when to remove this template message)
In the United Kingdom and Ireland, Fairy is also a longstanding brand of non-biological laundry detergent, the original soap-based variant being known as Fairy Snow. [3] Fairy Non-Bio has added fabric-conditioner to its product range. Like Fairy dish detergents, its traditional trademark is a walking baby. Among the tonnes of cleaning products we pour down the drain each year are toxic substances that are not processed adequately by sewage treatment plants or septic systems. Although Fairy claims to be biodegradable and complies with EU guidelines in this regard, it can hardly be considered good for the environment. For a detergent to be considered biodegradable by the EU, it need only break down by 660 per cent within 28 days. During those 28 days, residues from detergents and surfactants can build up and cause significant, long-lasting damage to humans, animals and the environment.So what’s really in the bottle? No one outside the P&G labs really knows. The ingredients label is woefully inadequate (see above) and P&G told us to find what we were looking for on the internet. After an extensive web search we did indeed find some - but not all - information on the components that make up Fairy Liquid. For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.
Simón Ruiz, Alfonso (28 August 2014). "Fairy, el lavavajillas del pueblo de Villarriba". Cinco Días (in Spanish).
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Fairy 'Toilet Soap - 99.4% Pure' TV ad - 45 sec advert". Tellyads.com. 26 September 2007 . Retrieved 25 January 2012. Fairy Bar Soap". YouTube. 28 August 2011. Archived from the original on 2021-12-13 . Retrieved 25 January 2012. Fairy is also sold in Germany: in 2000 it was briefly renamed Dawn (the brand used in the North American market), but, after sharply declining sales due to an unfamiliar brand, the Fairy name was revived in 2002. [ citation needed]
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