What You See Is What You Get: My Autobiography

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Amstrad GX4000". Console Passion. Archived from the original on 29 June 2008 . Retrieved 31 July 2008. Sugar has been accused of having an "outdated" attitude towards women. [100] Regarding the 1970s UK law which states that it is discriminatory and hence illegal for women to be asked at interview whether they plan to have children, [101] Sugar is quoted as saying "These laws are counter-productive for women, that's the bottom line. You're not allowed to ask, so it's easy – just don't employ them. It will get harder to get a job as a woman." [102] Tweets If you look up to Sir Alan Sugar and aspire to his success, the coworking environments available at Headspace Group can put you in the right frame of mind for fruitful business collaborations. As a reader, I felt very inspired by this autobiography but I felt the length and extended business content makes it a bit of a plodder hence me giving a ‘four star’ instead of a five. It has taken up a lot of my reading time and has left a lot of other books waiting! What is great about the book though is the realisation that business can be instinctive discipline. As Sugar hints at in the book, sometimes the Harvard Business School manual can be thrown away and gradual business acumen and common sense can prevail.

Anyone reading an autobiography of Alan Sugar will want to glean some of his business savvy. And he delivers. Even his section on running Tottenham Hotspur FC provides insights into his attitudes and working methods When it comes to his personal life... well, I guess not everyone has to have an interesting personal life, and Sugar's has been quite normal, but the way he writes about it is very forced, almost as he's ashamed to uncover it. What little he does give us is int he form of 'by the way' passages, again very dry and with very little interest. Jon Kelly; Justin Parkinson (5 June 2009). "LIVE – Brown fights for his future". BBC. Archived from the original on 6 June 2009 . Retrieved 5 June 2009. The Apprentice – The Board". BBC. Archived from the original on 8 April 2007 . Retrieved 8 May 2007.

I'm addicted to autobiographies and What You See Is What You Get is one of the best i've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice. He believes in loyalty, hard work, looking after your family and enjoying your success. His rise to success from a tiny council house in East London is extraordinary and he tells it in the kind of blunt, no-nonsense way that has made him such a hit on television He only ever talks about money. He never talks about the game. I would say there is a big question mark over whether Sugar's heart is in the club and in football. The big question is what he likes more, the business or the football?" [27] Klinsmann re-signed for Tottenham on loan in December 1997. On 20 June 2018, he tweeted a picture of the Senegal national football team edited next to images of fake handbags and sunglasses, claiming that some of the players looked just like hawkers he had encountered in Marbella. He later defended his tweet as a joke before taking it down, after accusations of racism. [105] See also His time spent as Chairman of Tottenham Hotspurs, which is covered in the latter half of the book, makes for disturbing reading - with continuous litigation and court course after another. Whilst I'm sure there are two sides to the story, I did feel some sympathy for the way he was treated by the British Press. Barnett, Emma (7 March 2011). "Lord Alan Sugar brought on board to 'save ailing YouView' ". The Telegraph. London. Archived from the original on 9 March 2011 . Retrieved 7 March 2011.

In May 2008, Sugar made an appearance on An Audience Without Jeremy Beadle to pay tribute to Jeremy Beadle as they were close friends and both appeared on a celebrity special of Who Wants to Be a Millionaire? in 2005. [41] Brash and bold are two adjectives used to describe this ruthless businessman turned TV personality. But Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end Amstrad Products Archive". Amstrad. Archived from the original on 9 May 2008 . Retrieved 1 May 2008. On 30 September 2013, Sugar tweeted a picture of Chinese child crying 'because he was told off for leaving production line of iPhone 5'. The message was investigated by the Merseyside police force's specialist hate crime investigation team, who decided that it should be classed as a "hate incident" although no crime had taken place. [103] [104] Sugar is Chairman of Amscreen, a company run by his son Simon, specialising in selling advertising space on digital signage screens that it provides to retailers, medical centres and leisure venues. Apprentice winner Yasmina Siadatan worked there, selling into the NHS. [51]I got the distinct impression that the events at Spurs traumatised Sugar to a degree, as following this, he seems to lose a great deal of his enthusiasm for doing business, which I felt was a great shame. It suffers slightly from being very long. Also, certain events and stages in Sugar's life obviously affected him emotionally to a degree whereby he feels he has to dedicate large sections of the book to them. Specifically, I would refer to his long and arduous fight against Spurs to highlight this point. I personally felt that the length of time spent describing his ordeal was too long, although he clearly wants to get a number of points across in doing this.