As you can imagine, pricing is one of the most important factors of any purchasing decision. We can find the perfect product for our needs, that fits the brief in every single way. But if it doesn’t fit our budgets, we simply can’t (or at least shouldn’t) buy it. Just before we get into the detail of analysing the price of this product, we want to briefly highlight the importance of setting yourself a budget before you spend too much time shopping around for a suitable product. It’s all too often that we get carried away when shopping and find ourselves buying a fantastic product, but probably actually overdelivers on what we need and therefore costs a lot more than we should have spent. So spend a bit of time looking around at the sort of price you can expect to pay for products in the Fryers category and use that alongside your own financial situation to set yourself a budget.

Adjust the cooking temperature up to 200C with the easy to use control dial and set the timer up to 30 minutes to suit the needs of your recipe. The brand of product you buy can vary in importance, from person to person. Some people will of course be much more particular about the brands they will use. Whilst others aren’t interested in the brand and are more interested in the overall quality or price of the product itself. Thankfully Tower is a brand that many customers have grown to love over the years and is very popular for items in the Fryers category. Little to no oil is required, all while keeping the same great taste, so you lose the fat not the flavourTower is an iconic British brand boasting over 100 years of quality in manufacturing and design excellence. Tower is the UK’s fastest growing SDA & Housewares brand loved by millions of households. Like its predecessor, the FlexDrawer comes with an array of thoughtful functions including its match and sync settings, the former of which allows you to match the time and temperature of both sides of the fryer without having to input all the information twice, while the latter syncs up both sizes of the fryer, so they finish at the same time, even when at different temperatures of cook times. You’ll also recognise all the classic settings for air frying, roasting, baking, reheating, proving and dehydrating, as well as the Max Crisp setting, which allows you to crank up the heat to a whopping 240ºC. Enjoy fried, roasted, grilled & baked meals all cooked in a healthier way with your new Tower 2.2L Manual Air Fryer.

MORE MEAL CHOICES: Fry, roast, grill and bake functions allow you to make a variety of meals such as stuffed vegetables, muffins, pork chops and more Key specs – Power: 1,500W; Capacity: 1.2kg; Display: Digital touchscreen; Accessories: Measuring spoon Thankfully the Tower is easy to clean. The basket is plastic but has a metal handle coated in that material found on the handles of pans. You can give it a strong wipe down, or put it in the dishwasher. The circular shape prevents too much build-up of gunk mid-fry. The next step was to try and narrow down our search even more. So we’ve already looked the prices of products in the Fryers category. Then we’ve also looked at the prices of products from Tower. So this step combines the two and looks specifically at the price you’d expect to pay for Tower branded products in the Fryers category.There’s no doubt that Tefal’s Genius range is expensive, but you really won’t find a line of air fryers that do the job better. Air fryers work by convection, meaning they circulate hot air around your food, ensuring every bit of surface area is exposed to the oil and heat. You simply need to spray or pour a little oil onto whatever you’re cooking before switching on the appliance – although you don’t always have to use oil if you don’t want to. Add just a dash, however, and a clever chemical process called the Maillard reaction creates a crispy result with far less fat – up to 99% in some cases.

LESS FAT: Little to no oil is required, all while keeping the same great taste, so you lose the fat not the flavour The 360-degree stirring paddle is incredibly handy and ensures food is evenly and consistently cooked without the need for shaking your food mid-cooking cycle. Nine automatic cooking functions take most of the guesswork out of air frying but there’s still an option to manually set the time and temperature if need be. What’s more, if you’re using these presets, the Genius+ (and every other Genius model in the range) automatically adjusts the temperature and stirring paddle during cooking so your food isn’t overcooked. You can even cook your food up to 30% faster than a conventional oven to save you time and up to 50% less energy than an conventional oven. The key benefit of the Tower T17023 is its rapid air circulation system, known as the VORTX fry technology. Hot air rises, as we know from schoolroom physics, the Tower pushes this hot air down, creating a vortex, or VORTX as the marketing department thought the spelling was the correct way.Of the 31 products, we discovered that 27 were more expensive and 2 were cheaper than Tower T17023 Compact Air Fryer. Prices from Tower The next step after looking at products in the same category, was to look at products from the same brand, Tower. Amongst the other features are an analogue timer, which runs for 30 minutes. And that's pretty much it. Very simple, if a little too simple. If you want to dehydrate items in the Tower you will have to set your own timer - it is thankfully not essential to set the timer to start the cooking process.