Strongbow Dark Fruit Cider, 4x440ml

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He says if the food served at your pub is light, which would include fish, seafood or salads, you could serve an eastern counties-style cider while if the food is more robust, for example using meat, then a western counties-style cider would pair well but he stresses there are no hard and fast rules so try to keep it playful and experimental.

a b c Week, Marketing (23 May 2002). "Strongbow drops Vaughan from advertising". marketingweek.com . Retrieved 19 September 2016. Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023.

You can go into virtually any pub today and there will be some fantastic pale ales or bitters on hand-pulls, Guinness on tap, two or three great lagers, at least one IPA and they’ll have a fantastic wine list plus a number of spirits but there might just be one cider on tap and maybe a fruit cider in the fridge. And that’s it, that’s the sole extent to what these people think cider is but it’s not their fault because they’ve been told that that’s all cider is.” BeverageDaily.com. "Our first ever UK cider can 'challenge' mainstream brands: Carlsberg". beveragedaily.com . Retrieved 19 September 2016. Strongbow Hard Cider Launches Two New Brands - Brewbound.com". brewbound.com. 19 March 2014 . Retrieved 19 September 2016.

In 2014, "Strongbow Citrus Edge" was introduced, which contained lemon and lime. This was discontinued in 2017. [35] Advertising [ edit ]Expect a rise in the use of tech and digitisation – following Covid-restricted drinking, the use of technology and digitalisation of venues has now become the norm and presents an opportunity to re-engage with customers and tell brand ‘stories’, driving on-trade trial and brand loyalty. Magners Pear Irish Cider - 235 calories (500ml; 4.5 percent) 24g of sugar (4.8g of sugar per 100ml). Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). Johnny Vaughan teams up with gorillas in latest Strongbow ad". campaignlive.co.uk . Retrieved 19 September 2016. Heineken phases out original Strongbow Hard Cider recipe with new flavors". bevindustry.com . Retrieved 19 September 2016.

Initial strong 'cidery' flavour from the fermented bittersweet juice with a hint of 'appliness' or cooked apple coming from the culinary fruit. [1]He also sees premiumisation continuing. “The premiumisation trend has been growing for some time now, and that momentum shows no sign of stopping. Aspall Cyder is ideally placed to meet this uplift in demand, with its provenance and unique east coast apple taste combining to create a unique option for consumers looking for something more sophisticated. Thatchers Blood Orange Infused Cider. 4% abv. Tapping into one of the biggest flavour trends in food and drink this year, Thatchers Blood Orange, is our brand new citrus infused flavour. Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020. Choosing the right ciders will be key for many operators where cider sales increase over the summer, says Thatchers Cider on-trade sales director Rob Sandall, who adds operators need to have a range that will appeal to their core customers.

They could be of the exact same level of sweetness but they will taste completely differently because the apples that have been used are completely different. And something I’m very keen to try to make the trade and consumer understand is that it’s not just about dry, medium, sweet, it’s about what type of cider is underneath there.

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Given the theoretical task of putting three types of cider on at a pub, The Ciderologist is keen to explain his decision in choosing an ‘eastern counties-style’ line, a ‘western counties-style’ option and a flavoured cider too.