KAWS: WHAT PARTY highlights five overarching tenets of the artist’s evolving artistic practice. The first section brings together examples of KAWS’s earliest work, including graffiti drawings and notebooks from the early 1990s, on view for the first time in the United States. These works are accompanied by the artist’s early-career altered bus shelter and phone booth advertisements, which first brought him notoriety, as well as a collection of multimedia works that provide glimpses into his studio practice. Is KAWS an artist for the ages? Any artist who works with appropriated pop culture is going to be compared to Andy Warhol. But put it this way: He’s probably less a new-model Andy Warhol than a new-model Peter Max.

The Brooklyn Museum and KAWS have been working together since 2015, and we’re excited to further that relationship by presenting his first mid-career survey in the U.S.,” says Eugenie Tsai, John and Barbara Vogelstein Senior Curator, Contemporary Art, Brooklyn Museum, and curator of KAWS: WHAT PARTY. “While participating in a cultural environment shaped by image and consumption, KAWS simultaneously emphasizes the constant presence of universal emotions in his work, such as love, friendship, loneliness, and alienation—an emphasis that is now more important and relevant than ever before.” Get up close to graffiti drawings, paintings, smaller collectables, furniture, sculptures, and recent augmented reality projects KAWS: WHAT PARTY traces KAWS’s twenty-five-year career, from his beginnings as a graffiti writer in Jersey City to his current status as a globally acclaimed artist based in Brooklyn. The exhibition highlights his wide-ranging practice, including paintings, sculptures, drawings, product design, large-scale public projects, and augmented reality (AR) work. KAWS is the alias of Brian Donnelly (American, born 1974), who chose the name based on the graphic possibilities presented by the four letters. Through vibrant paintings and sculptures of familiar pop culture–inspired characters, fashion and product design, and the incorporation of AR as an artistic medium, KAWS’s practice interweaves aspects drawn from the distinctive worlds of art, popular culture, commerce, and technology, shifting how we think about cultural production and consumption. Donnelly, a Jersey City native, had already made a name for himself as a graffiti artist, under the handle of KAWS. However, that skeleton key, combined with Donnelly's artistic talents, ambition, and feel for the moment, enabled him to open up an entirely new avenue for his work. He began doctoring display advertising, winding his now-distinctive serpentine, cross-eyed characters around posters featuring willowy supermodels, disrupting the world of street art, while also drawing the attention of key figures in the worlds of fashion and fine art. For twenty-five years, Brooklyn-based artist KAWS (Brian Donnelly, American, born 1974) has bridged the worlds of art, popular culture, and commerce. Adapting the rules of cultural production and consumption in the twenty-first century, his practice both critiques and participates in consumer culture. KAWS: WHAT PARTY is a sweeping survey featuring more than one hundred broad-ranging works, such as rarely seen graffiti drawings and notebooks, paintings and sculptures, smaller collectibles, furniture, and monumental installations of his popular COMPANION figures. Italso features new pieces made uniquely for the exhibition along with his early-career altered advertisements.

Claes Oldenburg has made many great public artworks, as well as smaller, more intimate objects and editions,” said Donnelly. “His use of scale to distort the viewers relationship to the work, as well as his choice of materials, was absolutely brilliant.” Throughout his twenty-five-year career, KAWS has collaborated with a number of other artists and companies. Through his friend and fellow graffiti writer Stash, founder of the clothing label Subware, KAWS met designers who were integrating art, fashion, and lifestyle into their brands, including Yoshifumi “YOPPI” Egawa of HECTIC, Tomoaki “Nigo” Nagao of the fashion label A Bathing Ape (BAPE), and Hikaru Iwanaga, founder of the toy-design company Bounty Hunter. Nigo provided KAWS with one of his earliest commercial collaborations, which attracted recording artists like Jay-Z and Pharrell Williams to his work. In 1999, working with HECTIC and Bounty Hunter, KAWS produced his first toy, COMPANION. The timing somehow seems perfect even though we started planning it well before the pandemic. It feels like an accomplishment to organize and open an exhibition under these circumstances. I’m very thankful to my studio and everyone at the museum for the work they put in during these challenging times.” In glass vitrines, there are countless figurines and toys (including his Kaws MTV Moonman from 2013, which was used for the MTV Video Music awards and held in the hands of winners like Justin Timberlake), as well as his designs for Comme des Garçons wallets and Vans sneakers. KAWS’s start as a graffiti writer—tagging (writing on) physical surfaces in public spaces without license or permission—occupies a significant place in his artistic formation. Throughout the 1990s, KAWS left his mark on walls, freight trains, and billboards, sometimes working solo and sometimes collaborating with a crew. These early years laid the foundation for much of his subsequent practice, which uses large-scale, bold gestures to make an impact on urban and natural landscapes (as seen in his recent HOLIDAY series, on view in this exhibition).

KAWS (b. 1974, Jersey City, New Jersey; lives and works in Brooklyn, New York) has exhibited extensively in renowned institutions, including solo exhibitions at the National Gallery of Victoria, Melbourne, Australia (2019); Fire Station, Qatar Museums, Doha, Qatar (2019); Museum of Contemporary Art Detroit, Michigan (2019); Contemporary Art Museum of St. Louis, Missouri (2017); Modern Art Museum of Fort Worth, Texas (2016), which traveled to the Yuz Museum, Shanghai, China (2017); Yorkshire Sculpture Park and Longside Gallery, West Yorkshire, United Kingdom (2016); Brooklyn Museum, New York (2015); Centro de Arte Contemporáneo, Málaga, Spain (2014); Nerman Museum of Contemporary Art, Overland Park, Kansas (2013); Pennsylvania Academy of Fine Arts, Philadelphia, Pennsylvania (2013); High Art Museum, Atlanta, Georgia (2011); and Aldrich Museum of Contemporary Art, Ridgefield, Connecticut (2011). Indeed, it is an offline extravaganza (that will probably end up in a meta stream of online photos). “A lot of times, my work is only witnessed through print format, or online through jpgs, so this is a great opportunity to put original works in front of people.” Access the 560,000 sqft Brooklyn Museum, which holds an art collection with roughly 1.5 million worksHe has a soft spot for the location of his new show. It was the first New York museum to acquire his artworks, a pair of wooden sculptures in the museum’s lobby called Along the Way. The Brooklyn Museum show, “ KAWS: WHAT PARTY,” does a good job taking KAWS seriously but not too seriously. They could have wasted a lot more time making overblown claims about the work’s profundity to try to justify its significance before the gaze of skeptics like myself. They don’t. KAWS’s new works speak powerfully to the isolation, fears, and grief of our times,” says Anne Pasternak, Shelby White and Leon Levy Director, Brooklyn Museum. “It reminds us that there’s a universality to our suffering.”

It could potentially give more space to absorb the artwork. “For me, it’s a way to put the work I’ve been making for the past 20 or 25 years, and put it in front of people, and they’ll take from it what they can,” said Donnelly. The exhibit starts with a life-sized pink sculpture of his Chum character, which is inspired by the Michelin Man, then goes into a room that shows his old notebooks, photos of his early graffiti tags. It segues into his 1990s ad-busting photos onto bus stop ads and shows a series of paintings featuring altered pop culture figures from The Simpsons, SpongeBob SquarePants, Snoopy and the Smurfs, all of which have X-ed out eyes.

He includes early work in this exhibition that traces his roots, the sort of stuff that typically is not seen as high art today. “I’m happy I have sketch books and pictures of graffiti walls from the early 1990s in the show, so many people put that stuff away or say, ‘This is the point where I became a professional artist,’” he said. “But that whole time when I was painting walls and freight trains, that was painting. I was thinking about visual compositions in terms of color and scale, things I think about now.”