Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Product Information

The point, overall, is to build a more customer-centric organizational structure throughout the company. That should be your underlying objective. Make Chief Customer Officer The Next Step In Your Career

Create a comprehensive partner strategy including the identification, onboarding, certification, and measurement of partners

What are the challenges of a CCO?

Companies need a CCO to deliver results this quarter—and set them up for success in the future. They need to understand the company’s goals and how to best structure the post-sale team to deliver on next year’s growth strategy. What can you, as the CCO, do to prevent this? Well, you can get your workers actually excited about their role. Just as you might try to find the root cause of customer dissatisfaction, try to find the root cause of employee dissatisfaction.

He moved to work across Asia Pacific next, in customer services director roles for a diverse range of global organisers leading complex international teams spanning travel insurance, bookmaking and accountancy. Key to all of these roles was a focus on ensuring the customer voice was heard and customers were protected. Now you know what sort of role your CCO will fulfill. But where does the chief customer officer actually add value to the business?

Key Responsibilities: What Does a Chief Customer Officer Do?

A consistent customer experience across all methods of access is required by customers, who often choose to change vendors if they do not get the support they require to meet their expectations. Customer retention. Sustainable recurring revenue from existing customers. If this is improving, your CCO is doing the right thing. A CCO should own retention and make continuous moves to understand the drivers of customer churn and prioritize which ones to fix first. CX’s undeniable impact on the bottom line and the need to keep up with ever-evolving expectations has required organizations to prioritize CX and re-examine their organizational structure as a result. Where do Chief Customer Officers fit in the organizational structure?