Bisto Southern Style Gravy Granules, a Taste of America, 190 g Drum (Pack of 1)

Product Information

Premier Foods is a big believer in the power of TV, with six of its brands – Mr Kipling, Bisto, Oxo, Batchelor’s, Sharwood’s and Ambrosia – all on air this year. This is the first new creative in six years for the gravy brand, which has emerged as a “standout” performer in the Premier Foods portfolio. Attracting more than 1 million new households over the past year, growth is in large part down to customers trading up to the premium Bisto Best range. This time the togetherness theme shifts to shine a light on friendship and the role a Sunday roast plays in uniting a pair of friends from childhood to motherhood, concluding with the pals introducing their own daughters to the tradition of sharing mealtimes. To conclude, Gravy is slimming world friendly with homemade and instant gravy having between 0.5-3 syns a serving for 50ml. This makes it a great flavouring for meat and veggies when you want to keep a meal syn friendly. Premier Foods CMO Yilmaz Erceyes explains that most of the company’s brand building campaigns are developed with a view to being “timeless” and the creative is only updated once the team feels a change is needed.

Premier Foods is a member of the Roundtable on Sustainable Palm Oil (RSPO) and since 2015 has sourced 100% of its palm oil from sustainable sources ( Source). The campaign includes a partnership with Global Radio and represents Bisto’s biggest ever in-store Christmas activation, as well as a major TV push.

Sometimes we underestimate how difficult it is to create a distinctive asset and sometimes we believe we have a distinctive asset behind our brands, but actually in consumers’ minds it is not. They can’t associate that with your brand if they’re exposed to it. So, it takes a lot of investment and consistency. There might be times when you need to replace it, but you do it at your own peril.” We saw absolutely no reason to change the strategy or overhaul the campaign idea of togetherness, but we are bringing a really fresh execution, which all our pre-testing says has great potential for connecting with consumers and building that brand equity.”

As we mentioned above, gravy syns vary according to how it's made and the type, so to help you out, we’ve listed some general syn values below of popular gravy. To find out more about gravy and syns, we’ve put together a guide below which will take you through why gravy is low in syns, some syn values of gravy, how restaurant and instant gravy compare and recipes for making your own SW friendly gravy. Why Is Gravy Low In Syns?

Bisto Meat-Free Range

You should keep an eye on the fat content of homemade gravy however as well as the sodium content in gravy granules, we would recommend measuring out your pour of gravy rather than pouring and estimating the syns. General Syn Values Of Gravy For us it’s mission critical. Innovation and brand building-led growth is at the core of our growth strategy as a company and our business model is we innovate, we invest in our brands, we deliver leading growth and part of that growth we reinvest into our brands,” Erceyes explains.

One way to have control over the syns in your gravy is by making your slimming world gravy at home, our two recipes below are syn free and super easy to make at home. Roasted Onion SW Gravy Ingredients

Heinz Tomato Soup

Innovation remains at the heart of the plans at Premier Foods. Erceyes considers innovation the only way to deliver long-term sustainable growth given the need to keep pace with consumer needs. He says the business spends a lot of time and resources on gaining insights from consumers, which translate into innovation. He describes Bisto as one of the nation’s favourite brands, boasting close to 50% household penetration, which means roughly one in two homes buy the gravy brand at least once a year. While such high levels of awareness would make it easy for a brand to take its foot off the gas, the belief at Premier Foods is consistent brand building helps keep products relevant for generations. This gravy type is high in salt, however, having 1.2g a serving like most gravy types, so we would suggest having it in moderation. Low Syn Alternatives To Mayflower Gravy