Embrace the spirit of Bruges and its rich brewing history with the Brugse Zot Beer Glass. It’s a testament to the city’s innovation, character, and the joy of sharing exceptional beer. Over the street, Marc Souris who owns the Fascino hat shop, was sceptical that traffic would decrease, pointing out that the ingredients for making beer still had to be delivered to the brewery. But the project was a “great and unique” one that was bound to bring more tourists to the city. Around 100,000 people visit the brewery each year. “We get a little slice of that cake,” he said. Crafted with care, this iconic beer glass enhances your beer-drinking experience, letting you savour the delightful flavours of Brugse Zot beer. Each sip becomes a celebration of Belgian brewing brilliance. People are also rediscovering family brewers, partly driven by the craze for craft beers. “A lot of people love craft beers, they are very hoppy and very strong, but they are a little bit too much in flavour at the moment,” said Marc Stroobandt, a master beer sommelier. “The family breweries have been doing it for years and have found the right balance of flavour and drinkability.” Once the brewery was restarted, Xavier bought Brugse Zot onto the market and it soon gained a name for itself due to its special recipe. Brugse Zot is now the only beer being produced in Bruges town centre.

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Brugse Zot is one of only two kinds of beer that is still brewed in the historical centre of Bruges, which makes it pretty special. We’re sure that any Belgian ale enthusiasts out there would love to get their hands on some!

The Bruges brewer is riding a wave of interest in traditional Belgian beers, as drinkers turn against bland, watery lagers and look for flavour. Although Belgians are drinking less beer than they used to, they are getting choosier. Beer drinkers are opting for Trappist and abbey brews, ales and blonde beers, rather than mid-priced lagers, according to the latest market research by Euromonitor. He sees the pipeline as a way to preserve a working brewery in the historic centre and prevent Bruges from turning into a museum. “If we don’t make sure that people can work in the city centre, we will kill the city centre,” he said. Brugse Zot also goes through a re-fermentation that helps develop the taste while it’s in the bottle.Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.