Hamdard Rooh Afza 800ml

Product Information

More than two decades later, hundreds of passers-by in New York were served Rooh Afza as the advertisement on the Nasdaq screen proclaimed: “The King paints the globe red.” Qureshi was no longer satisfied with the status quo. He wanted Rooh Afza on shelves at major supermarkets. It was an ambitious leap forward for a company that had started from scratch in the new state of Pakistan in 1948. Partition, identity, and tradition

Originally, Rooh Afza was intended as a medicinal preparation to beat the heat. In 1907, Hakeem Hafeez Abdul Majeed, a unani or traditional medicine practitioner in Delhi, came up with a formula to alleviate the symptoms of extreme heat. These colors are added to improve the drink’s appearance, but they have been linked to various health concerns.Those who can’t make it to the mosque for iftar and those who visit the market for Eid shopping, swarm the stalls that sell a glass of the drink for 20 rupees (24 cents). Hakim Majeed could not have known on that summer day in 1907 that in 40 years, India as he knew it would cease to exist, as the subcontinent was cleaved in two and his own family was split between India and the new country of Pakistan. He could not have guessed that his work would survive the bloodshed of partition. That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries. That in the alchemy of his simple ingredients was the beginnings of a scarlet empire. ‘The King paints the globe red’ a b "Rooh Afza, the syrup that sweetens the subcontinent's summers". The National (Abu Dhabi) (newspaper). 27 April 2012 . Retrieved 26 April 2020. Flavors: Rooh Afza uses both natural and artificial flavors to enhance the flavor. However, it is unknown what these flavors are.

Rooh Afza is a chosen drink in the event of indigestion, giddiness, kidney, numbness, and stomach ache. 8) Helps in Weight Gain

With Ramadan and peak summer season coinciding, there has been an unprecedented demand in the market. Hamdard was facing supply constraints of certain herbal ingredients which were not available due to a temporary shortage,” said the statement, adding that it is trying for a “full-capacity production and distribution” of the beverage. How did it last so long in such a highly competitive market? To answer this, I'll tell you about Rooh Afza's remarkable past. Manik also shared that the anti-imperialist movement was a factor too in popularising the drink. When the British used to have wine in different gatherings, Muslims would refrain. From the anti-imperialist idealism, Hakeem Abdul Majeed wanted a colourful drink that would be India's own. However, you can drink the sugar-free variant as it does not have added sugar and has moderate fiber. Fiber helps in improving gut health and also promotes weight loss. Rooh Afza contains a large amount of sugar which is the main reason behind it’s sweetness. Just 2 tablespoons (30ml) of Rooh Afza contains about 31g of sugar.

RoohAfza Fusion: Hamdard Laboratories India enters ready-to-drink segment". ETRetail.com . Retrieved 17 June 2020. More than 20 ingredients go into Rooh Afza, says Ahmed. Sugar and the distillate of 10 herbs are key parts of the recipe, which is kept secret, but is known to include coriander, fragrant screwpine, chicory, stone flower (a type of lichen) and fruit juices. The drink gets its striking crimson hue from food coloring. You can opt for other drinks that provide health benefits beyond just hydration. Is Rooh Afza lite Healthy?

Where to Buy it?

Growing up in the family of traditional doctors, Abdul Majeeb has heard several such stories, including one of some ingenious promotional strategies for the drink. The people in those lanes did not know what was in the sweet, ruby-red concentrate, but those first customers to try the hakim’s creation passed down stories of its taste and smell. It was unmistakable: roses. A bottle of Rooh Afza, the soul refresher. Currently, Rooh Afza is manufactured by Hamdard Laboratories, India, Hamdard Laboratories (Waqf) Pakistan and Hamdard Laboratories (WAQF) Bangladesh [Khaula Jamil/Al Jazeera] A few decades later, Abdul Majeed decided to turn this medicament into a drink. The reception to the first batch ever made of Rooh Afza was an indicator of its future. Remember that weight loss doesn’t depend on one specific food or drink but on your overall diet and level of physical activity. Final words

We start fasting early in the morning and end in the evening. My grandfather, father have been ending their fast with the drink. It truly quenches the thirst,” Ms Begum said. The partition of India was not only a separation of territory but also a division of families as well. However, we should be grateful that ideas like Rooh Afza did not completely vanish in India. When they actually made Rooh Afza for the first time, the flavour and the smell were so enticing that a crowd began to gather around asking, ‘Ho kya raha hai?’ [What is happening?]. The whole batch got sold off within an hour,” Abdul Majeeb, the great grandson of Hakim Hafiz Abdul Majeed, told Gulf News. The Name: It has not been found out yet how the founder of Hamdard came upon the name 'Rooh Afza’. Some think that this name is the product of his mind. Others express the view that it came from some book of ancient myths and legends. Of such books, one is very famous, the Masnavi Gulzar-e-Nasim which was first published around 1254 hijri. In this book, the name of a character is ‘Rooh Afza’ who, according to the writer, was the daughter of Muzaffar Shah, the king of Firdaus(Heaven). There are studies that show that sodium benzoate can cause DNA damage, generate oxidative stress, and have an adverse effect on the liver and kidneys [1].A stall in Old Delhi sells a distinctive Rooh Afza preparation made with milk and watermelon. It's called Sharbat-e-Mohabbat or the drink of love. Note that the negative effects of sodium benzoate are usually possible when you consume high doses of it. Rashid said: “My father [Mohammad Said] had opened a branch of Hamdard in former East Pakistan. After the creation of Bangladesh, instead of winding up that office and plant, he gifted that to the people of Bangladesh to be run and managed by its workers.”