And just like in DotCom Secrets, Russell ends Expert Secrets by providing funnel and script examples you can use to get the right people to come into your sphere of online marketing influence so you can deliver your relatable message, introduce your new opportunity, and get paid for your advice. Expert Secrets Pricing When you intend to run any business, you have to abide by the moral obligation. The thing is, you help people with your business. But how? When you serve people with the best products that have impacts on their lives, you are helping them in this regard. Insistă foarte mult pe ideea că îi ajuți pe alții cerându-le bani, că altfel nu fac nimic după ce au învățat. Pe o parte e adevărat pentru că te mustră conștiința dacă ai dat bani pe ceva și nu îți dai interesul, dar nu cred că e un lucru așa de nobil cum îl prezintă autorul. Un alt aspect care m-a iritat e ideea de cult, să te plasezi în poziția de guru știe-tot, iar dacă mai adăugăm și frecvența cu care autorul și-a promovat afacerea pe tot parcursul cărții rezultă o enervare maximă. Recunosc că pe la sfârșit am mai sărit peste pagini, devenise destul de neplăcută și repetitivă lectura. Show them where most spend their disposable income on things that don't serve them and by spending on things that'll help them grow, they'll have long term fulfillment.

The villain can be a person, or it could also be a false belief system. Our job is to vilify the belief system and defeat it so we can give our audience the truth. Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson – eBook Details Find the Epiphany Bridge stories that will break their core chains of false belief and create a new story for them. So you’ve chosen a niche and you know a little bit about what you want to share. But you still don’t have anything to sell. And that means you still don’t really have a relationship with your audience. That relationship is not established until they pay you. So where do you start?The Expert Secrets book is divided up into five sections. Below are my summaries. Section 1: Creating Your Mass Movement There are many other ways to drive traffic and fill your funnels. But all of them should be built on the foundation of your Dream 100. By mastering this strategy, you’ll constantly be able to fill your funnels with new people. Competitive or complementary: The offers you create will either compete with or complement the things that are already being offered in the marketplace Secret #4: The New Opportunity Russell is a master storyteller. He teaches you how he gets people to believe in his products using tools such as the Epiphany Bridge.

Our job as an expert and guide for our audience is to help cast a vision for what is possible and bring our people to higher ground, to move them from where they are to where they want to be.The remaining sections of Expert Secrets are mainly about selling online. Everything you’ve learned in the Expert Secrets book has led to learning how to communicate your message and, now, how to make sales from it.

We are all rooting for the hero to accomplish this journey. While this journey is what drives the story forward, it’s the second journey that matters the most. In fact, in many stories, the hero never actually achieves their end desire. Or if they do, they give it up for the real transformational journey that they’ve been on throughout the story. The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the most. Ex: My goal for this class is to show you how this is the only way for you exponentially grow your company.Experiences. Next to each false belief that you listed, write out what type of experience they may have gone through that gave them that false belief After you’ve completed your masterclass and have some results that prove what you can do for people, it’s finally time to start selling things and making money – which is what we’ll get started with in the next section. Our only real goal in any of our marketing is to identify the false beliefs and false stories our customers are telling themselves—the ones that are keeping them from success—and to rewrite these stories inside their minds. Servant: test your framework on yourself first and then on others to perfect it and ensure it produces the same (or better) results Tue in who it's for (this is for those just starting out as well as those who are already successful and want to learn how to scale!)