Launched on International Pineapple Day, the global celebration of all things pineapple, Old J have released this fruity, tropical summertime drink set to tantalise the taste buds. The defining characteristic of Admiral Vernon's Old J Rum is its flavour profile. The addition of Persian lime gives the rum a refreshing citrus twist, while the vanilla adds a layer of sweetness that complements the spices. The result is a harmonious blend that is versatile and appealing to a wide range of palates. It has a distinct sweetness but is balanced enough to avoid being overly cloying, making it enjoyable both on its own and as a mixer.

In fact, spiced and flavoured rums overtook sales of white rum for the first time ever making them a firm favourite with the general public. There are powerful aromas of cola and vanilla on first sniff, and these continue into tasting. We noticed some classic spicy notes such as cinnamon and nutmeg too, meaning it’s not completely removed from what you might expect from a classic spiced rum. Sly Dog’s spiced rum is sublimely smooth and sweet enough to enjoy simply over ice or with a mixer such as ginger beer or cola. It all started in 1740 when Admiral Edward Vernon enforced a reduction in the strength of the British Navy’s rum rations. When his men complained, Vernon suggested the addition of lime and sugar to make the drink more enjoyable instead – and it’s with this unlikely mixologists idea in mind that Old J came to life.

Flavour Profile

Since its launch, Admiral Vernon's Old J Rum has carved out a niche in the crowded spiced rum market. It has garnered a following among rum enthusiasts and casual drinkers alike, praised for its unique taste and quality. The brand's success is also indicative of a broader trend in the spirits industry towards flavoured and spiced rums. Admiral Vernon's Old J Rum is best known for its spiced variant, which is a blend of Caribbean rum with a mix of spices, sweet vanilla, and Persian lime. This combination results in a distinctly smooth and well-balanced rum with a flavour profile that sets it apart from the typical spiced rums on the market. The rum’s base is made from a blend of rums sourced from the Caribbean, primarily Trinidad. These rums are aged for up to three years, laying the foundation for the spirit's depth and quality. The ageing process in charred American oak barrels imparts a natural richness and a subtle woody character to the rum.

An exotic taste, the pineapple-infused rum is beautifully balanced with the crisp freshness of pineapple combined with the smooth vanilla notes that Old J is best known for.With the gin resurgence ever-so evident in recent years, Old J Pineapple has been created to bring about a rum renaissance and claim its crown as the king (or queen) of summer 2021. A new and totally tropical pineapple flavoured rum has been launched by much-loved rum brand, Old J. Set to really spice up summer, Old J Pineapple joins six unique and memorable rum flavours including Spiced, Gold, Dark, Silver, Cherry and Tiki Fire. We test our alcohol by drinking it, using a step-by-step process to select the very best. First, we try each spiced rum on its own, to assess the quality and flavour profile. We’re looking to see if the distiller’s description matches what we can taste, as well as making notes on any interesting flavours we find that aren’t mentioned on the bottle. Following the solo test, we partner each spiced rum with one of its most reliable mixers to see how it fairs in a long drink. Do any new flavours develop? Is the rum lost to the mixer or does it hold its own?

Admiral Vernon's Old J Rum actively engages with its community of fans and customers through social media and events. This approach has helped the brand build a loyal customer base and maintain its relevance in a competitive market.Admiral Vernon's Old J Rum pays homage to this historical figure and his impact on naval rum consumption. It adds a modern twist by infusing its recipe with a range of flavours, creating a product that bridges historical tradition with contemporary tastes. The collection of much-loved Old J Spiced Rums have expanded their portfolio with a fruity, summery pineapple-infused flavour, just in time to satisfy summer demand. We have a fantastic selection of Old J point of sale to boost the profile of the brand and its new flavour to use within your venue.