Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain th eir gorgeous salon colour without over toning . Offering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use! I squeeze any excess water out of my hair my hand then get a towel and gently squeeze it through my hair to get rid of any water that would overly dilute the conditioner (this is a great tip for any conditioner by the way as too much water stops conditioners from working as well). I then work a decent amount of conditioner through the length of my hair to the ends and leave it for a few minutes before rinsing. Does it work? I’ve used many purple shampoos before but when I had my last lot of balayage done I went light then I’ve gone before and my hairdresser recommended finding a good purple shampoo. I came straight home from the hairdressers and started doing a little bit of research and settled on the Fudge Clean Blonde range to try out.

This one though, will actually brighten and whiten your blonde. My stylist seen me this weekend after it has been 4 weeks since my visit. She commented on how bright my hair still looked. Another thing to note is I find it stains my hands, especially around my nails. It’s nothing a bit of hand washing doesn’t remove bit it is something to be aware of. Oh and one last thing, it smells incredible, Fudge say they use FragranceFuse technology and I am happy to report the fragrance is amazing, not too overpowering but it does linger long after my hair is dry. Fudge Clean Blonde Damage Rewind Violet Toning conditioner Startlingly, I’ve been dying my hair blonde for almost two decades now - that many years of bleach means I need to be ultra vigilant about things like always using a heat protectant spray and not overdoing it on the heat tool front. But it also means I know a thing or two about the best purple shampoo and how to use it to neutralise unwanted brassy or yellowy tones. The Everyday Clean Blonde shampoo has a milder toning effect than the ori ginal Fudge Clean Blonde Damage Rewind s hampoo . While the first can be applied every time you wash your hair, the second should only be used once a week.The shampoo promises to instantly remove yellow tones and repair your hair with Opti-PLEX technology. This product is a combination of the original Clean Blonde shampoo and the Damage Rewind shampoo to create the ultimate nourishing shampoo for blondes. How to use the shampoo

Yes it will turn your hair purple. Yes it will turn your hands purple. But honestly that is the only way you know you have a good shampoo IMO. The daily solution: The Everyday Clean Blonde s hampoo and conditioner offer a milder toning effect than their sister products. T hey work together to gradually tone the hair and provide subtle results, preventing pesky yellow tones from ruining your icy blonde look. For best results, apply every time you wash your hair. Apply a liberal amount to towel dried hair before blow drying. Fudge recommend using this inbetween using the violet shampoo. I leave my hair to air dry most of the time but on the occassions I do blow dry my hair this stuff is great! It’s good to know it’s protecting my hair, making it softer and smoother and combating the yellow tones too. Does it work?

Fudge's range of conditioners gives your hair the juice that it needs, working in harmony with Fudge shampoo Fudge conditioner contains a low octane hair fuel that's gentle on your head to create a smooth soft condition to each and every strand. By using both the shampoo and conditioner together allows you to achieve the ultimate Fudge creation. Whether your hair is prone to frizz, try Fudge smooth shot conditioner the smoothest of smooth operators or whether you need to awaken your hair, try Fudge daily mint conditioner which gives your head a head buzz that will leave you feeling refreshed, cleansed and ready for the day ahead. If you love our iconic Clean Blonde range and its ability to maintain salon-fresh colour, then you’re going to love this! We’ve just launched a brand new everyday purple shampoo and conditioner that can be applied every time you wash your hair. Beautiful, icy blonde tresses – here we come… Introducing Fudge Everyday Clean Blonde Range In one word, yes! This shampoo is amazing. It’s easily the best purple shampoo I’ve ever used. No more yellow, brassy hair here! As I’ve mentioned I have some really light blonde parts and it’s toned them to a beautiful icy shade. It is a really powerful toning shampoo though so I would closely monitor your hair each time you use to settle on how often you should use it on your own hair.