Propaganda

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Propaganda talks about the “invisible people with power” as if they were a homogenous group with shared interests.

Discussion with Edward Bernays (age 97) at the American University School of Communications, January 23, 1989, C-SPANUniversal suffrage and education are a threat to the aristocracy, the bourgeoisie, and the people with power. Olasky (1985), p. 17. "…his belief that behind-the-scenes controllers should exercise 'social responsibility' by devising clever public relations campaigns to direct 'human herds' into appropriate corals." Bernays reported turning down the Nazis, Nicaragua under the Somoza family, Francisco Franco, and Richard Nixon as clients. [37] Nonprofit clients [ edit ] And that’s also one of the pillars of The Power Moves: we need fundamentally good people who know how to be bad to reach the elites of power. CONS

Careers for Men: A Practical Guide to Opportunity in Business, Written by Thirty-Eight Successful Americans (1939). The Engineering of Consent." Annals of the American Academy of Political and Social Science, vol. 250 (Mar. 1947). The Case for Reappraisal of U.S. Overseas Information Policies and Programs (Incorporating Congressman Fascell's Report), with Burnet Hershey, eds. New York: Praeger (1970). Per Bernays's strategy, United Fruit distributed favorable articles and an anonymous Report on Guatemala to every member of Congress and to national "opinion molders". [58] [59] They also published a weekly Guatemala Newsletter and sent it to 250 journalists, some of whom used it as a source for their reporting. [59]Tye (1998), pp. 5–6. "They used the Medical Review to argue against women wearing corsets with stays and to encourage shower baths; they published expert opinions on health controversies, a relatively novel approach; and they distributed free copies to most of the 137,000 licensed physicians in the United States." Ewen (1996), pp. 162–163. "During the war years, Bernays joined the army of publicists rallied under the banner of the CPI and concentrated on propaganda efforts aimed at Latin American business interests. Within this vast campaign of "psychological warfare", as he described it, Bernays—like others of his generation—began to develop an expanded sense of publicity and its practical uses." People, of course, have always "consumed" the necessities of life – food, shelter, clothing – and have always had to work to get them or have others work for them, but there was little economic motive for increased consumption among the mass of people before the 20th Century.

That individual or organization may then propagandize it [the original client's point of view] through its own channels because it is interested in it. In such a case, the point of origin then becomes that individual or organization. The public relations counsel, having made the link between the interest of his client and the interest of the third party, no longer need figure in the resulting expression to the public. [Bernays, 'This Business of Propaganda,' p. 199.] Bernays was an odd fellow. Either disloyal or critically bipolar, he supported a number of opposing causes with apparently equal enthusiasm, bouncing from liberalism to conservatism with a flexible sense of truth or with only money as a motivation.

The Marketing of National Policies: A Study of War Propaganda." Journal of Marketing, vol. 6, no. 3 (Jan. 1942). JSTOR 1245869. Without a moral compass, however, such a transformation promotes a patronizing and ultimately cynical view of human nature and human possibilities, one as likely to destroy lives as to build them up. In short, he helped win America over to an unpopular war using precisely the techniques he'd used to promote Daddy Long Legs and the Ballet Russe." Cutlip, Scott M. The Unseen Power: Public Relations. A History. Hove, UK: Lawrence Erlbaum, 1994. ISBN 0-8058-1465-5

I highly appreciate how the author is fully aware, and clearly communicates, that propaganda is not an exact science.Colford, Paul D. (December 5, 1991). "A Birthday Salute to the Father of Public Relations". Newsday (Nassaued.). Part II p. 78. Archived from the original on July 20, 2013 . Retrieved February 24, 2016. Wilfred Trotter (1919). Instincts of the Herd in Peace and War – 4th impression, with postscript. New York, MacMillan.