The history is brought to life so vividly through the lives of four key figures: Frank Wisner, Edward Lansdale, Michael Burke and Peter Sichel. The maturing process from the yeast also means the flavour is much closer to the cask Pedigree you'd taste in the pub.

But that is a trivial matter compared to this one: A company needs to be very careful about completely ditching a beloved logo and starting all over again from scratch. I’m always ranting about the wank-puffins who couldn’t run a bath in an honest manner, let alone a business. While the tourists may not have been beer connoisseurs, Draught Bass seemed to rise invariably to the top of the ratings list, having sampled 50 plus differing real ales during the typical tour. RateBeer free membership enables you to find nearby gems and remember your favorites, and only takes a few moments.The only thing “craft looking” there is the Thornbridge, and as they’re going 330ml soon we’ll be shifting them to the Craft Beer section. For like very few beers, great Burton Pale Ales have that quality that is so difficult to define: tasty yes, but moreishly drinkable too. Their exact response was ‘The name is a nod to its international popularity and to differentiate it from other Bass ales in the UK.

c) They couldn’t even be bothered to find an image of what UK Bass will look like to accompany the announcement of its relaunch. For what it’s worth, we don’t think they’re actually after craft beer drinkers, though — just people who might be vaguely aware of the idea and don’t like ‘old man’ beers.

For our part, we instinctively felt it a misstep and, after a bit of chat over the porridge, decided that the problem was the potential confusion and disappointment for consumers.

From the unusual or less common Bière de Gardes, Blondes or Strong Ales, to the widespread, more accessible Bitters, American Pales or Burton Pale Ales. Please always read the labels, warnings, and directions provided with the product before using or consuming a product. With most tourists being from the US, it was interesting to note their initial responses to drinking beer at cellar temperature, considering they’d been brought up on almost ice-cold dispense. As well as the Marston’s one, there’s also the Tennent’s-brewed Bass that’s still popular in Northern Ireland. It is not however a wistful or nostalgic piece about great times gone by (certainly, it is not intended to be) – but it is a tail of a tragedy.In a nutshell, the history of Bass is interwoven with the history of British Empire and industrialisation. But the correct word to use here would be ‘exported’ – the precise opposite of the word they intend to use on the bottle. The aroma is slightly sugary, the taste crisp and minerally as a Burton Pale Ale ought to be, the finish dry and only slightly bitter. By the mid-twentieth century the allure of IPA had faded, but Bass was still one of the biggest and most famous beer brands in the UK when a period of rapid consolidation began among breweries. Please note that for some countries listed below, there may be custom clearance charges, duty or taxes upon receipt.

If it’s launching in December as stated, the new label – if there is a different one – will have been signed off months ago. Commentators tend to agree that it did so because it diversified into lager earlier; it acquired public houses faster and was incrementally better-run that its competitors.Perhaps Bass and its distributor should do more to sell this simple brand and taste here than they do. There are now so many pale ales in fact, with so much terrific variation that the style risks fragmentation. Bass has been my favourite draught beer since I first realised, in my early twenties, that lager was for teenagers/hot weather/holidays (delete as appropriate).