100 Things Every Designer Needs to Know About People (Voices That Matter)

Product Information

Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is very low. Your design has to be tailored toward your specific target audience (Personas) and communicate to them effectively. Susan describes how humans actually use peripheral vision rather frequently in our day to day activities. So, in other words, when we recognize a coffee mug what we are actually doing is recognizing a pattern in the arrangement of the mug’s geons.

We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. People estimate the value of a product as higher when they're encouraged to make the decision based on their natural (intuitive or deliberative) style. At the end of each of the 100 sections, there's a box of Takeaways, which gives practical advice on how the principles from the section can be applied to design.The contents aren't earth-shattering revelations for a lot of seasoned design professionals, but the book does provide a good refresher/reminder of salient principles combined with scientific analysis, case studies and examples--particularly helpful when talking with clients.

Weinschenk is a behavioral psychologist who, for the last 30 years, has applied her expertise to the fields of design and user experience. As this scenario demonstrates, people feel motivated when the finish line is in sight – even if it’s all an illusion. To give you a taste of how information robust this book is, I’ve provided some of her points mentioned in the book below. D. Not the most recent (originally published in 2011), but reassuringly listed in several ‘best books in .still won out, even though we most often see cats or very small dogs from high above, not just slightly above (unless you crawl around on the ground a lot). The formula of “this caused that, then this happened, then that”, the basic pattern of most stories, is easy for the mind to follow. a few useful tidbits but mostly just common sense - maybe new and exciting for people with no design knowledge. Sometimes, the takeaways will introduce a concept not covered elsewhere in the section, and only tangentially-related, but which is nevertheless sound advice.