Gen Z-focused Products - Brands are pivoting to Gen Z consumers, creating new product lines and packaging to appeal to their interests. Marketing - QR codes and other technologies are becoming an increasingly popular way to connect with consumers and create personalized experiences. If it's that long-lasting scent that you need to last, Lynx Deodorant has you covered, with high definition 48 hour fragrance. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Viewers are invited to ‘Feel Fresh as Fresh with the GOAT’ in this new advert for Lynx Africa deodorant and shower gel for men.

Shaking the can well and holding it 15 cm away from your body, spray across your chest in a well-ventilated area for G. About | Privacy Policy | Discover the names of TV advert songs featured in UK television adverts, who performs them, and where they can be downloaded. Speak to your Account Manager today to discuss what media package would work best for your campaign objectives. T campaign is a great example of how Merchant’s Den winners can utilize ASDA media to really engage with their audience across different touchpoints and make a big impact when launching a new product. Brand Nostalgia - Brands are tapping into nostalgia to connect with consumers and appeal to their sense of familiarity and comfort.Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH).

Personal Care - Personal care companies are targeting Gen Z consumers with new product lines and packaging that speak to their interests and values. Lynx provides an iconic selection of grooming products with signature scents to suit the right occasion. For over 30 years, Lynx has been there to give guys the confidence to look, smell and feel their best. Monique Rossi, Marketing Director of Deodorant and Skin Cleansing, Unilever, says: “Lynx Africa is arguably the most iconic male fragrance on the market. The ATL marketing campaign has been created to target the next generation of Lynx lovers, reminding them that “Lynx Africa is the greatest fragrance of all time”.UK Lynx Africa has sold over 400m* units since hitting the shelves in the UK (across Bodyspray, shower gel and antiperspirants). It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us. There is an opportunity for disruptive innovation in creating sustainable, natural, and personalized personal care products.

If you're on the move and need to stay dry and odour-free, Lynx Anti-Perspirant gets the job done with pro scent technology, keeping sweat away for up to 72 hours. T phrase aims to resonate with the Gen Z audience by aligning with their culture through the use of their own language. Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s plenty of room for more. This web site is directed only to UK and Ireland consumers for products and services of Unilever UK Limited and Unilever Ireland Limited. Shaking the can well and holding it 15cm away from your chest and body, spray in a well ventilated area for great protection from style threatening odour.You never know when opportunity will strike, so you need a bodyspray that’s going to keep you smelling iconic and feeling confident no matter the circumstances. LYNX Africa Bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. Lynx has unveiled new limited-edition packaging for its iconic Lynx Africa variant as it looks to recruit the next generation of fans and bring the iconic scent to Gen Z.