As well as being McCoy’s most significant expansion, Muchos was KP’s biggest NPD since it was bought by Intersnack about six years ago, Riddle added.

KP Snacks said it was “always looking to excite consumers” and had “exciting plans in the pipeline”. Although I do enjoy a certain amount of flexibility in my day to day life, I honestly don’t have the time or the inclination to pull my own pork, or whatever the term for it may be. A new pack design featuring the words was recently registered as a trademark with the International Property Office under class 29, covering extruded potato products; class 30, accounting for cereal products; and class 31, featuring unprocessed nuts. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Launched to capitalise on the growing trend for Mexican flavours and provide an exciting flavourful alternative within the tortilla market McCoy’s Muchos is a unique half-moon shaped crisp with a blend of six beans and spices locked into the base. Very active - You exercise almost every day of the week doing high intensity training such as running, spinning, team or competitive sports. It reminds me of chips dipped in the Doritos nacho cheese sauce, not quite as good, but a good overall taste for a cheesy bag of tortillas. They’re not outrageously hot, but a nice hint of spice builds up gradually underneath a satisfyingly cheesy base flavour.

You can add in stuff like chopped tomato and garlic, but I kept this one really simple – just a couple of ripe avocados, mashed up with a drizzle of olive oil, salt and pepper and lime juice.Our mission is to give our members insight into what they are eating to empower them to make more informed food choices. The folded chips are awesome and allow for a taste explosion, and the same can be said of this variety. I’ll tell you what DOES make for a bit of a nice mouthful, (smooth Middleton, smooth), and that’s Muchos – three feisty Mexican flavours of folded tortilla crisp from McCoy’s, the UK’s number one ridged crisp. To make these, I heated a splash of olive oil in a pan and fried a drained tin of mixed beans with a teaspoon of cumin and a little salt, just until the beans started to crack – five minutes maybe?

Claire Cooper, McCoy’s Marketing Manager said, “We couldn’t be more excited to celebrate a third award for McCoy’s Muchos. I added a little bit of coriander too, because there is nothing that is not improved with a sprig of coriander, whatever my daughters may try to tell you. Responding to the growing popularity of Mexican flavours, KP Snacks launched the innovative half-moon shaped McCoy’s Muchos in January 2019. They were billed as the result of more than a year’s development, having been due to launch in early 2018 – but this date was delayed after the crisps were found to break under their own weight. The crisps giant confirmed the activity was linked to an upcoming launch, but declined to comment further.We track calories and 7 key nutrients - carbs, sugar, fibre, protein, fat, saturated fat and sodium. Claire Cooper, Marketing Manager at McCoy’s comments, “McCoy’s Muchos has already seen phenomenal growth and we’re confident this new investment will drive further appetite for this fantastic product.