While in the blue corner, creative directors are getting excited about all the creative possibilities this opens up without the constraints of gravity, health, and safety. Acon is a health promotion organisation that focuses on HIV and Aids, lesbian, gay, bisexual and transgender health, and its chief executive Nicholas Parkhill has said the visible icon in a high-traffic area was deliberately chosen to “turn lots of heads and raise a few eyebrows”. Ending HIV acknowledges the Traditional Owners and Custodians of the lands and waters on which we operate on throughout Australia and remind people that we are on Aboriginal and Torres Strait Islander land.

The installation has been executed by experiential agency, Revolution 360, and is the climax of the I’M ON safe sex education campaign. The giant hot pink condom will sheath the heritage-listed Hyde Park Obelisk, situated at the intersection of Elizabeth St and Bathurst St in the CBD.

The uncanny realization that now, with the tech and creative know-how, we can fake whatever we want - it is not just fake news articles; it is imagery, video, voice… anything. Some have criticised the decision to erect the giant condom in a park where children are playing, but the stunt has yet to experience the kind of backlash recorded over the giant inflatable “sex toy” sculpture in Paris, which was meant to depict a Christmas tree. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. He considered homosexuals “weak” and “morally sick,” and believed that any legislation aimed at learning more about HIV/AIDS or developing treatments for the disease was tantamount to enabling the “homosexual lifestyle.

Once again, GC was a centre of attention as tourists hit town and Parade participants milled around Elizabeth Street preparing to boogie up Oxford Street. The project was collaboration between Durex, Israel Aids Task Force and the TAU students association. Breathing and vision: user can breathe very well when wearing it, there is the eye and mouth hole and neck area.Helms was not home at the time, but the incident succeeded in garnering media attention across the country and in bewildering Helms' maid, who spent the morning trapped in the home, unable to leave until the condom was deflated.

Hence, unsurprisingly, they are coming down on the side of transparency and is putting brand reputations at risk. The challenge: To make a difference, create a project that will increase awareness among the young crowd for the importance of safe sex. Even though the viral video was created with CGI, many were fooled by the realistic digital imagery. I remember a whole afternoon, about ten years ago, spent trying to explain to a global brand based outside the UK (that will remain anonymous) that the OOH they saw shared online was not real, including photographing the real OOH site ourselves. Etsy’s 100% renewable electricity commitment includes the electricity used by the data centres that host Etsy.A great novelty gift, but we'd like to remind you, that the Giant Condom is not a working contraceptive. Apart from vividly bringing HIV awareness into everyday discussion, national and international media outlets had a field day, digging out a variety of ‘Sydney’s spectacular new erection’ puns for the benefit of their readerships.