Ideas from Massimo Osti

Product Information

Re-organized by his family members, the archive based in Bologna now counts on a collection of more than 5. This second section closely examines each of Massimo's most important inventions in the world of fabrics, from the epochal industry-shifting intuition of garment dyeing to lesser known early Stone Island fabrics such as JJ23 to the legendary Raso Gommato, Ice Jacket and Reflective, to later high-tech subtleties such as Tecnowool.

Daniela Facchinato, Massimo’s wife, has focused on this project since 2008, and the book, edited and written by her, is a fitting testimonial to her late husband – the photography is magnificent throughout and the book has an excellent balance between images and narrative providing the reader with a comprehensive history of Osti’s work. Written and edited by Osti's wife Daniela Facchinato, Ideas from Massimo Osti includes over 1000 images, (including 175 newly photographed individual garments from throughout his career), never seen before sketches, notes, dyeing tests, fabric samples and interviews.The book tells its story through images of Osti’s most important designs: his innovations in garment dyeing, his development of new fabrics inspired by the tarps truck drivers use to batten down loads, and other materials such as rubber flax, the “Ice Jacket” that changes colors with the temperature, or “Technowool,” a wool and nylon wear-resistant “urban armor. The book collates a wonderful assembly of sketches, photocopies, fabric swatches, buttons, labels, accessories and images of the celebrities that promoted his creations.

Not only does “Ideas from Massimo Osti” widely and clearly illustrate the stylist and his textile inventions, it also emphasises the unquestionable capacity of this Italian pioneer to influence generations of designers with his visionary power. bicolori e molto illustrate con disegni e caratteri originali, prima edizione, in italiano, buone condizioni. These comprise sketches, photos, advertising campaigns, vintage garment designs that provided inspiration, etc and are designed to give a flavour of life in the Osti Studio. His studio was on the central Via Zanardi, the same street as the main faculties of the local university, whose history harks back to the Middle Ages. That’s when, amidst the elements, they witnessed something both “disquieting and beautiful”: according to Goggi, a “tableau of fluctuating colors” spread across the deck of the Guapa, oozing from the jackets in a kind of “fluo mix.Not only was he creating rugged and hardwearing clothing for the consumer but also designed uniforms for Volvo, the Swedish car manufacturers. The book shows inspirations behind the designs of Massimo Osti, as well as how the logos were created with hand drawn notes and sketches for a personal touch.

While not active role in the rebellion, Osti was part of the milieu, breathing in the atmosphere, and anonymously supporting Frigidaire, an incendiary publication that mixed comic strips, literature, art and porn in equal doses, and remains influential today. is the definitive look at one of the most influential and secretly revered names in Italian fashion history.Stone Island’s ‘Archivio’, published to commemorate the brand’s 30 th anniversary, is featured elsewhere in this blog – here we take a look at ‘Ideas from Massimo Osti’. For Stone Island, among the first were the Paninari, perhaps the only indigenous Italian subculture.