Robinsons introduces more flavour and excitement into soft drinks this summer with new delicious ready to drink offering

Trystan Farnworth, commercial director, convenience & impulse at Britvic, said: “Refresh’d has been incredibly well received since its launch last year, offering consumers a tasty way to refresh. Our annual Soft Drinks Review which launched in March, highlighted health as a defining trend in 2017, with customers turning to low sugar drinks like Refresh’d to stay refreshed. But I digress. Plastic. In one of those crashing moments of awareness the human race very occasionally enjoys – like when you cringe at the memory of an ill-advised Snapchat – we’ve realised that covering the world in tiny fibres of indestructible, toxin-attracting baked oil might have been A Bad Thing after all. Turns out there’s not a lot of demand for eating microbeads, given our position at the top of the foodchain, after all. Who’d’ve thunk. Britvic GB Director of Marketing Kevin McNair said: “This is a step change for Robinsons, our first naturally sourced on-the-go drink. We know that many Brits are looking for a more exciting alternative to water, but without any added sugar. So, we’re delighted to offer something to the nation that does just that. Robinsons is f ound in more than 4 out of 10 British households [i] and our testing of our new flavours shows that new Robinsons Refresh’d will be the tastiest way for busy people to stay refreshed on-the-go 4”. Medium BBQ Meat Feast, Italian Style Cheese & Tomato Bites, Robinsons Refresh'd Apple & Raspberry 500ml It also partnered with tennis icon Andre Agassi as the brand’s global ambassador for the tournament.Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups.

Not only does the grass tournament have a strict dress code for the players, it’s also one of the few tournaments that doesn’t allow advertisement hoardings around the courts. Not only will the health credentials of this range attract more shoppers, but our choice in full flavours without compromise will also broaden our audience. While we have kept our popular Raspberry & Apple flavour, Peach & Mango is inspired by our Robinsons Fruit Creations range. Having this flavour now available in a handy ready to drink format is set to help the brand appeal to a wider audience of on-the-go shoppers.” As the world's most high-profile tennis tournament gets underway today, a raft of global brands ranging from Polo Ralph Lauren and Champagne Lanson to Haagen-Dazs and IBM will get their chance for plenty of airtime over the next two weeks as Wimbledon 2019 sponsors The official champagne of the tournament since 2001, Lanson was founded in 1760 and has been closely associated with the tournament since 2001.American Express entered a partnership with Wimbledon in July 2018 but its sponsorship only begins at this year’s competition.

Robinsons, the fruit drink brand owned by Britvic, is known for quenching the thirst of millions of British families and Queen Elizabeth II as a holder of the royal warrant.

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The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio. At The Championships, the bank invites fans waiting in the queue for entry into the grounds to play a tennis match on court 20 for a chance to win prizes, while HSBC customers can enjoy free strawberries and cream at its customer booth. The TV campaign consists of 30- and 20-second ads which feature a drinking straw bouncing around the countryside on a search for the ultimate in fruity refreshment. The ads are supported by outdoor advertising.