Founded in 1920 in Bonn, Germany, Haribo has grown from a modest local confectionery to one of the world's most renowned and cherished sweet manufacturers. He took the latest confectionery flavor and color technology and applied them to the nth degree to formulate his gummy bears. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.

The Riegel brothers transformed their father’s company into a candy superpower, expanding its product line and upping the number of employees from just 30 after the war to about 1,000 in 1950. During the 1930s, the company grew to 400 employees, introduced a teddy bear gummy variety, and debuted a new slogan: “ Haribo macht Kinder froh,” or “Haribo makes children happy. The wholesale bag is not only great for pick n mix stands, but for personalised sweet mixes and also catering a sweet table for large events. Da Produkte jedoch regelmäßig verbessert werden, können Produktinformationen wie Inhaltsstoffe, Nährwerte, Diät- oder Allergieinformationen regelmäßig geändert werden. Haribo’s gummy bears have undergone multiple makeovers over the decades, most prominently in 1960, when the company rebranded its Dancing Bears as Goldbears.The iconic small bear-shaped candies come in a variety of colours and flavours; including Strawberry, Lemon, Orange, Pineapple, and Raspberry. With an inventory of more than 1,000 products, Haribo’s offerings go far beyond its flagship Goldbears. They’re available in more than 100 countries, with 160 million Goldbears leaving factory floors around the world every day.

Larger and slimmer than modern gummy bears, the Tanzbären’s shape was reportedly inspired by the real dancing bears that once entertained children at festivals across Europe. Haribo Gold Bears are Haribo's world wide best seller, cute tasty and that retro gummy you remember from childhood. With bulk sweet tubs, multipacks and wholesale pick n mix bags across the range, you’ll find everything you need right here in one place.

The keys to Haribo’s success include its consistency and the quality of its candy and product marketing.