Breakfast biscuit brand belVita has launched a new promotion as part of its ‘Positive Energy’ campaign that gives shoppers the chance to instantly win one of 250 prizes. Typically, when it’s not specified as “vegetable glycerin,” I assume that it’s derived from animal ingredients. These new launches contain fruit juice, natural colours and flavours which do not compromise on taste. The launch also includes new line extension of belVita Soft Bakes Apricot Filled and a new sub-range belVita Fruit Crunch Range with Apple & Pear 30% less sugar and 70% less saturated fat and Raisin & Currant 70% less saturated fat.

Much of the R&D work has been carried out at the company’s Bournville and Reading facilities, which are home to two of 15 global research hubs Mondelēz International runs worldwide.All 4 flavors of sandwich biscuits contain sugar, and that’s the only ingredient I’m really wary of:

The Natural Confectionery Co. Juicy Snakes will be available in UK & Ireland retailers from this month, along with Maynards Bassetts Wine Gums Juicies and Maynards Bassetts Sports Mix Juicies. The company releases these new non-HFSS products alongside the original products that have been established in the UK for over a century. Here’s the full ingredient list (all the flavors are very similar), I’ve highlighted potential issues: In a statement it said the business is reformulating products where possible to give consumers a broad portfolio of choice for different needs and occasions. Meanwhile, belVita Soft Bakes Filled Apricot will bring this fruit flavour to the Soft Bakes range for the first time.Mondelez International has expanded its Belvita breakfast biscuit brand with the launch of three new non- HFSS lines. Soft Bakes Filled Apricot launches this month and both Fruit Crunch flavours will hit shelves on 1 September. We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal Belvita fans.” BelVita, the breakfast biscuit brand owned by Mondelēz International, is growing its offering with three new non-HFSS additions: belVita Fruit Crunch, in Raisin & Currant and Apple & Pear flavours, and belVita Soft Bakes Filled Apricot.

The new range still contains belVita’s trademark wholegrains and all the products are a natural source of fibre and magnesium. We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal belVita fans.”

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The supplier is set to launch Belvita Fruit Crunch in Raisin & Currant and Apple & Pear varieties in September. Each Fruit Crunch bar contains fewer than 100 calories. I’m quite confident that everything besides the sugar and natural flavors are vegan. However, those 2 are up in the air.