To initiate the brand's renewal, Nelly Chenelat decided torely on the olfactory richness of perfumes that have survived the last few years without any communication support, thus opening up numerous perspectives. The brand's flourishing heritage, sources of inspiration, and ideal basis for storytelling are also very helpful, as is the international dimension of the brand, which sells more than 2 million pieces worldwide (Caribbean, United States, Middle-East, Cambodia...). In addition to all this, according to the new owner, there is a craftsmanship that distinguishes L.T. Piver from the many competitors. The brand lived through the decades following the war by relying on the success of its famous hair lotions, which were derived from its perfumes. In 1967, the company was awarded the Legion of Honor for its longevity and the quality of its products. But, like many old brands, it never really returned to its glory days. In 1989, L.T. Piver was bought by the Franco-Algerian Amouyal family from the Rhône-Poulenc chemical group. A buyer’s premium of 17.5% of the hammer price is payable on each lot in Antiques and Interiors sales, 20% in Specialist sales and 20% in Fine Art sales. The buyer’s premium is subject to VAT at the current rate. In 1896, Jacques Rouché, a technician and son-in-law to L.T. Piver, became administrator of the business. Rouché was convinced the the future of the business lay in the use of state of the art knowledge of chemistry and he hired Georges Darzens, a prominent chemist, to assist in product development.

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L.T. Piver Fragrances

Cuir from L.T. Piver takes time. Not because the fragrance is so complex, but because this volatility is so pronounced that my nose, which has recently endured a lot of resinous, earthy stuff, perceives the scent as light. It probably is. Basically it starts with a very sweet and lovely scent, which is permeated by honey. Gentle citric notes adhere to the honey. Personally, the whole thing reminds me of beeswax and - once again I come across leather shoes - the care of these very shoes. It smells of freshly cared for leather shoes rubbed with beeswax. With a light citrus note and more sweetness. Quite interesting, as I would like to mention in appreciation. There is a real generosity in L.T. Piver's offer, which is aimed at a wide range of customers, regardless of their purchasing power," observes Nelly Chenelat. "It's a perfumery of beauty and well-being," adds Joëlle Lerioux. If the brand's artisanal know-how is very inspiring, the diversity of L.T. Piver's catalog is equally so. Since the beginning of the 20th century, the brand has been developing soaps for body and hair, scented pastilles, hair ointments, and brilliantines. But also hair lotions inspired by its perfumes Rêve d'Or, Pompeïa, and Héliotrope blanc are still available today.

This is one of the rooms where we can find the individual ingredients that go into all perfumes produced here. Inside these cans and jars the natural and synthetics await the day that they will be mixed to compose a beautiful fragrance. I had the chance to smell them and I was amazed by some particular raw materials and bases like this classic one: mousse de saxe: Live online bidding is also available via Tennants Livewith an additional charge of 1.5% for this service. Please visit www.tennants.co.ukto register. In 1860, the brand had three factories in Paris, Aubervilliers, and Grasse. The last one is still in operation and carries out the assembly of the raw materials, the maturation of the concentrate, the setting in alcohol, and themaceration. L.T. Piver was one of the founding houses of French perfumery. In 1813, Louis-Toussaint Piver took over an enterprise that had been founded On July 8, 1774 by Michel Adam, "maître gantier parfumeur versaillais", in a shop at 82, rue des Lombards in Paris under the name "A la Reine des Fleurs".I could see and follow this wonderful product from the moment where all the pieces are almost unrecognizable until the final item is ready to ship. I even saw the place where the raw materials are kept and even large tanks of this juice where one could literally bathe in perfume. The great leathers in my book are: SMN's Peau d'Espagne, Chanel's Cuir de Russie, Knize Ten and Parfums d'Empire's Cuir Ottoman. These run the gamut from strong to light, from tough masculine to elegant gentlemanly sophistication. If you had these four on hand, your leather moods would be secured. Mousse de saxe is an accord made from geranium, licorice, isobutyl quinoline, iodine and vanillin. It smells earthy and deep, very vintage in style and a great base for the lovers of chypre, for example. It's been used (less and less) since the turn of the 20th century. The heritage of this historical house will also bring fortha range of body care products inspired by ancient products (soaps, ointments, etc.), with formulas that are updated to the latest standards and tastes.

Older L.T. Piver scent bottle showing name of Michel Adam's original store, "A la Riene de Fleurs", on it's cap. Whilst every effort will be made to execute absentee bidding, TENNANTS cannot be held responsible for any default or neglect in connection with this service. All such arrangements therefore are made entirely at the prospective buyer’s risk.

The History of L.T. Piver

Piver is one of the oldest perfume houses in France, and you can read about its history in THIS ARTICLE. Counting all Piver and Coudray products, around 2 million perfume bottles are produced each year in this factory. 95% of this production is exported to the Caribbean and the Middle East markets. The success of Rêve d'Or alone is such that if the company only sold this fragrance they would still have a profit. The new products, on the other hand, will have a premium positioning, with the creation of extraits de parfumandnew fragrances. This is a fully-fledged creative effort, drawing on the brand's heritage, withJoëlle Lerioux committed to paraphrasing the olfactory signature of L.T. Piver, making sure not to betray its DNA and to preserve its quality. First, a blast of cedar wood with a light, pleasant turpentine moment, then it settles down to be a very light wood scent with a touch of bergamot. The objective is to assert and perpetuate the masstige positioning of the current range, while developing new, more “niche” fragrances. Héliotrope Blanc, Cuir de Russie or Rêve d’Or, inexpensive references popular with perfume lovers, will therefore remain more or less at the same price.