Nongshim has many jingles for their products. Adding a simple yet catchy jingle at the end of their commercials is one of Nongshim’s important marketing strategies. [11] They are easy to remember, and most people in South Korea are aware of them. [14] Marketing in China [ edit ] The current logo was published in 1991, which took a form of a seed. [5] In 2003, the business switched to a holding company system and became a subsidiary of Nongshim Holdings. Most of its commercials include a famous male celebrity, frequently with his family, who is eating Shin Ramyun at home. These commercials emphasize being family friendly, being Korean, and folksiness. Psy, [12] a South Korean singer who is well known for his song " Gangnam Style," and Park Ji-Sung, [13] a South Korean footballer, also filmed Shin Ramyun commercials. Shin Ramyun is the most popular instant noodle brand to date in South Korea. It is now accounting for one quarter of the Korean instant noodle market. Shin Ramyun is now exported to over 100 countries around the world, [9] and is produced in three countries: the United States, China and South Korea. As of 2015, accumulated sold units of Shin Ramyun in the world reached 28 billion units. [9] Marketing and advertising [ edit ] Marketing in South Korea [ edit ] Here’s a video where I prepare the product, garnish it, and consume it. It should be noted that adding cheese is a popular thing in South Korea. It should also be noted that the use of rice to add to leftover broth is very popular. The Tear-down

Definitive Guide Series – Maruchan Ramen Noodle Soup Samyang Buldak * Nongshim Shin Ramyun * Indomie Mi Goreng UPDATE 3/15/2023 – Added Shin Vegan cup UPDATE 3/12/2023 – Added section referring to new Shin Gold and Shin Green US variants. What, you don’t like ice cream? This was released by yours truly for Halloween 2022 – whole milk, sugar, heavy cream, vanilla, seasoning sachets from two Shin red cups, all the dehydrated vegetables from those cups, and a little smattering of the noodles in there. Was it truly wonderful? Watch the video to find out!

A Japanese word “うまからっ [20]” (Romanization: umakara'; Translation: Spicy yet tasty; Etymology: Portmanteau of two Japanese words “うまい (Romanization: umai; Translation: Tasty)" and “からい (Romanization: karai; Translation: Spicy)”) is used to describe the flavor of Shin Ramyun. [21] [22] A bowl of red Shin Ramyun with toppings including beef, shitake mushrooms, red peppers, and scallions

Nongshim Co., Ltd. ( Korean: 농심; Hanja: 農心; RR: Nongsim; lit.Farmer's Mind) is a South Korean multinational food and beverage company headquartered in Seoul, South Korea. Nongshim was founded in 1965 under the name Lotte Food Industrial Company. The name was changed to Nongshim in 1978. [4] Soon Noodle Soup is vegan Korean ramen that has the same delicious noodle soup taste inspired by Shin Ramen, but with a milder flavor created from the savory vegetable ingredients. Soon is the Korean word for mild and that is why the Korean word Soon is used for this ramen. Think of this as a milder, vegan version of Shin Ramen. This ramen is for those who want to eat healthy vegetarian ramen! Shin Ramyun is a brand of instant noodle (including cup ramyeon) that has been produced by the South Korean food company Nongshim since 1 October 1986. It is now exported to over 100 countries, and is the best-selling instant noodle brand in South Korea. Hanyoo Park is a content creator for Best of Korea. She was born in Seoul, Korea, and currently lives and works in Manhattan. She is a mom to a middle schooler and a proud maximalist who loves everything about life.

After Shin Ramyun was introduced, Nongshim’s market share hit 46.3% in 1987, and exceeded 50% for the first time in 1988 (53.8%). [4] With the market share of over 20% just by itself, Shin Ramyun is a leading brand of the instant noodles in Korea. On 1 January 1991, Nongshim introduced its new corporate identity (CI): Nongshim Seed. [12] The Gumi factory was built in September 1991. Since 1994, Nongshim has used computer-integrated manufacturing for production. South Korean Food Manufacturer Nongshim Opens Bottled Water Plant In China With Targeted Sales Of 237.6 Million Dollars In 2017". koreaportal. 9 November 2015 . Retrieved 23 June 2016. Tom Ford (11 January 2014), 신라면 박지성편 2009, archived from the original on 8 September 2023 , retrieved 8 June 2016 In China, Nongshim uses a slogan: 사나이라면 매운맛을 먹을 줄 알아야지 (Traditional Chinese: 吃不了辣味非好漢; Translation: (He who cannot handle spice is not a true man). [15] This slogan is from a famous phrase in China “不到長城非好漢 (He who has never been to the Great Wall is not a true man)” by Mao Zedong. [15]

Nongshim's market share reached 40% in 1984, and became a leading company of the market in March 1985. With Shin Ramyun (1986), the most beloved instant noodle brand in South Korea, Nongshim reached 46.2% of the ramyun market share in 1987, 53.2% in 1988, and 58% in 1989. [11] 1990–present [ edit ] Being aware of the historical importance of Baduk, or "Go", (Traditional Chinese: 圍棋; Japanese: 囲碁) in China, Nongshim has been sponsoring an annual Baduk Championship, the Nongshim Cup, as part of their marketing strategies since 1999. [16] [17] Marketing in Japan [ edit ] Herald, The Korea (17 March 2016). "Competition intensifies over premium instant noodles". www.koreaherald.com . Retrieved 23 June 2016. Nongshim USA:: Our Products:: Meal Noodle". www.nongshimusa.com. Archived from the original on 5 June 2016 . Retrieved 8 June 2016. a b "[제 2의 주식, 라면]세계가 먹는 바로 그 매운맛, 辛라면 변신하다". news.donga.com. 22 September 2014 . Retrieved 8 June 2016.Herald, The Korea (28 March 2021). "Family, business community mourn late Nongshim Group chairman". www.koreaherald.com . Retrieved 29 March 2021.