Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. In 2006, it was estimated that over a billion Barbie dolls had been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second. [15]

No matter what you choose from our Barbie Party Collection, you can be sure that every product is made with high-quality materials and attention to detail. We want your party to be a success, and we're here to help you every step of the way. In May 2001, MGA Entertainment launched the Bratz series of dolls, a move that gave Barbie her first serious competition in the fashion doll market. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [122] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls. [123] Best, Joel. "Too Much Fun: Toys as Social Problems and the Interpretation of Culture", Symbolic Interaction 21#2 (1998), pp.197–212. DOI: 10.1525/si.1998.21.2.197 in JSTOR Barbie's full name is Barbara Millicent Roberts and her parents' names are given as George and Margaret Roberts from the fictional town of Willows, Wisconsin, in a series of novels published by Random House in the 1960s. [30] [31] In those novels, Barbie attended Willows High School; while in the Generation Girl books, published by Golden Books in 1999, she attended the fictional Manhattan International High School in New York City (based on the real-life Stuyvesant High School). [32]

Popular games

Mattel v. Tom Forsythe" (PDF). June 21, 2004. Archived from the original (PDF) on March 26, 2009 . Retrieved August 1, 2016.

Please select the number of boxes that make up the word you require using the dropdown below. In the textbox, please enter the word you would like placed on the box(es). One box will hold one letter or digit. Select the colour for the doll-style text from our stunning range of vinyl. Barbie Has Created A Doll Of Madison De Rozario And It Is So Dang Powerful". Women's Health. Archived from the original on March 15, 2020 . Retrieved March 5, 2020. Another way to celebrate is to make the day extra special by heading to the Barbie aisle with your favorite collection and add friends and fashion to the family! You can never have too many fashion options or friends, right? Most important on National Barbie Day is to remind young and old alike that there should always be a little time to play and enjoy the company of friends. Singer, Melissa (June 15, 2021). " 'It sent a message': Julie Bishop just got her own Barbie doll". The Sydney Morning Herald . Retrieved June 28, 2021.Valeria Lukyanova: Model Seeks to Be Real-Life Barbie Doll". Inquisitr.com. April 23, 2012. Archived from the original on December 8, 2015 . Retrieved August 22, 2013. In November 2002, a New York judge refused an injunction against the British-based artist Susanne Pitt, who had produced a "Dungeon Barbie" doll in bondage clothing. [109] Looking to add some extra sparkle to your party? Our Personalised Party Popper Kit - Hey Doll is sure to create a fun and festive atmosphere, while our Barbie Bunting and Balloons are the perfect way to decorate your party space.

Joseph Lee (June 29, 2004). "Aussie hunk wins Barbie's heart". CNN Money. CNN . Retrieved May 23, 2011. If you’ve got a hair straightener at hand, you can even create the iconic Barbie hairstyle. You can also find temporary hair dyes to turn your hair pink if you want to add a playful reminder to Barbie’s favorite color. You can turn the dial up and go full Barbie mode, but you can also use simple accessories that embrace the personality of the doll. Everybody For Barbie Day After Frida Kahlo Barbie Debacle, Licensing Company Sues Artist's Relative". Hyper Allergic . Retrieved December 31, 2020.Barbie was the brainchild of Ruth Handler, co-founder (with her husband Elliot) of the toy company Mattel, Inc. Inspired by watching their daughter play with make-believe paper dolls of adult women, Handler realized there was an unfilled niche in the market for a toy that allowed little girls to imagine the future.

Kelly Murray (September 12, 2020). "Mattel releases second edition of 'Day of the Dead' Barbie". CNN . Retrieved September 13, 2020. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model. This would be the last adjustment Ruth would make to her own creation as, three years later, she and her husband Elliot were removed from their posts at Mattel after an investigation found them guilty of issuing false and misleading financial reports. [11] The Long, Complicated, and Very Pink History of Barbiecore". Time. June 27, 2023 . Retrieved July 19, 2023. In August 2009, MGA introduced a range of dolls called Moxie Girlz, intended as a replacement for Bratz dolls. [133] Effects on body image Life in plastic is fantastic, and Barbie has been making life look effortless since 1959. With the release of Barbie, the highly anticipated movie featuring Margot Robbie in the iconic role — and the Barbiecore phenomenon, featuring home décor and wardrobes in Barbie's signature pink — the doll is only getting more popular in her sixties.

Norton, Kevin I.; Olds, Timothy S.; Olive, Scott; Dank, Stephen (February 1, 1996). "Ken and Barbie at life size". Sex Roles. 34 (3): 287–294. doi: 10.1007/BF01544300. ISSN 1573-2762. S2CID 143568530. Laurie, Virginia (January 22, 2022). "The Legacy of the Barbie Cinematic Universe". Study Breaks . Retrieved July 5, 2022. Winterman, Denise (March 6, 2009). "What would a real life Barbie look like?". BBC News . Retrieved May 23, 2011.