On one side was the risk of sun beds and lasting sun damage. And on the other, the fuss of traditional fake tans. Orange, streaky and with a funny smell, they weren’t fooling anyone. There’s a reason why self tan is often called a holiday in a bottle. After all, a good self tanner can have the effect of a week spent relaxing in the sun. In just a matter of hours your skin will be bronzed and glowing, leaving you looking instantly healthy and rested. What’s even better, is that by opting for a self tan over baking in the sun you’ll protect your skin from potential sun damage, helping to maintain plumper, more youthful looking skin. Win, win! Inspired by the vital power of nature, our unique range of naturally derived self-tanning products give you the effortless, golden tan you deserve. Because it’s not just self tan. It’s self-love. We deserved better. We wanted a natural, sun-kissed tan, without the sun. A subtle, holiday glow without the streaks, smell and unnatural shade. And we wanted natural ingredients, a simple application process and a range of products to suit every skin type.

It’s a few minutes of the day that’s just for you. It’s feeling confident enough to step out of the shadows, free to be your best, brightest self. Free to be you.

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