Christmas and family occasions are always busy for the McAvoy clan - and all 11 of the brothers, sisters, their spouses and their collective 28 children head back to their parents’ house in Weaste on Christmas morning for breakfast in a long-held tradition that sees some SIXTY people cramming in to celebrate with mum Freda, 78, and dad Eric, 81. We are immensely proud to hit this milestone, not only as it signals growth for our brand but to also it feels fantastic to be a key employers in our community! The initial wave of funding would support the implementation of an upgraded canning line, as well as new tanks.

They had a special copper still made for them in Portugal - which they have christened Frederica - a combination of their mum and dad’s names. Keith added: “That’s symptomatic of this industry - just as we are really close-knit siblings, the community pulled together during Covid. Highlights include Higher Ground scooping Newcomer of the Year (on the same day they received a Bib Gourmand from Michelin), Fat Pat’s nabbing Food Trader of the Year, and Erst taking home the coveted Restaurant of the Year Award. Our beer tastes great – whether it’s our core range or one of our specials, the whole point of it is that it tastes really good. Everyone loved the day and extra special to stay for the brewback with Ellwood the band from Salford.

The launch “broadens our audience reach and provides a new channel of drinkers for our beers,” McAvoy added. If there’s a complete out-and-out disagreement, then we have to take it to a vote and we usually get a majority because there's seven of us. And Mick adds: “Keith and the team are working hard to secure their future and aren’t shy when asking for advice. It comes after Seven Brothers – founded in 2014 by brothers Guy, Keith, Luke, Daniel, Nathan, Kit and Greg – acquired Sisters Distillery in January.

from the sale of each can goes straight to the club, meaning they can continue their great work, building on their legacy while celebrating members and volunteers. This cheese and beer tasting event was a collaboration between Seven Bro7hers Brewery and Chorlton Cheesemongers, and took place at the Seven Bro7hers Tap in Salford.Hospitality has undoubtedly been one of the sectors hardest hit by the coronavirus pandemic, but the brothers managed to withstand the worst of it by innovating and adapting.