Ableforth's took their famous Rumbullion! and bottled it at Navy Strength to create a much much 'bigger' drink. This is a warming concoction that would no doubt give a sailor vim and vigour on a stormy night! They believe this speaks for itself – they have created a bottle that is truly at the edge of what is physically and aesthetically possible with mass produced glass technology. For those that have never designed a bottle before, where do you start? They started at the very beginning – they had to. The looks they received were priceless when first starting the trail across Europe to find a glass manufacturer – the reception to their grand idea was pretty lukewarm… How do you create a brand that is defined by its bottle and not just its liquid? Could Fallen Angel Drinks be the answer…? The LIVE virtual tastings are carried out in the last week of the month. Please keep an eye on our socials for confirmed dates!

Fallen Angel Spiced Rum | The Gin To My Tonic Fallen Angel Spiced Rum | The Gin To My Tonic

Once they had the perfect design, they had to turn that into the perfect bottle. Their manufacturer had the faith and the vision to push the boundaries of mass production glass fabrication and turn their designs into something real. Something like nothing else. Simply pair this beautifully blended concoction with a Fever-Tree Madagascan Cola and a garnish of orange. In 2010 the lightning bolt finally hit – create a brand that is defined by its bottle and not just by its liquid. Not a novelty bottle, rather one that was identified by the image that it provoked. To create a vessel to carry liquid with no compromise. A vessel that will challenge on every level of design, style and function.The bottle comes at a premium due to its design, so once you’ve finished the contents make sure you up-cycle it into a lamp, soap dispenser or sunglasses stand. After countless uninspiring sales presentations about the latest spirits products, curiosity drove them to question what it was that made a successful drinks brand and if they could write the elusive formula, creating a spirit’s brand that would make people go ‘WOW’. How do you make the jump from the definition below to a product, a drink a consumer wants in their life? Thrilled that they were off the ground, it was just the small task of designing, manufacturing and making it viable for mass production. Enter the designers and huge amounts of argument. Things started to change, the mantra of “no compromise” began to drive a dedication to create something that was the best it could possibly be. Not about costs and sales projections, more an obsession to prove that this could and will be done. Design in its purest form is not design but art and after more false starts and a lot of despair they finally had the perfect design.