Theo Paphitis is also disappointed at their suspect statistics and he finds it absurd that they haven't even managed to speak to anyone in the buying departments of the stores they've approached. If you had told me then that we would have built a company based on the idea I wouldn’t have believed you. People kept telling us we should go on Dragons’ Den, so we thought why not give it a go?” Our markets: We welcome anyone from any sector as a customer. If you are looking for an innovative way to increase brand awareness, are an avid outdoor enthusiast or an organisation helping in the care, safety and wellbeing of others, SURVIVA will embrace your challenges and work with you to fulfil your goals. Our products are designed to satisfy the most demanding customers in some of the most challenging conditions imaginable. Our products are, never the less, relevant for everyone, whether you keep one in your car glove box in case of break down or are rowing across the Atlantic, our products can help to protect you. At SURVIVA we aim to build good working relationships with our customers allowing us to modify and adapt our products to meet their specific needs. Despite a tough presentation, the pair persuaded one of the Dragons, Deborah Meaden, to pledge a 45% stake in the business - an offer they had few qualms in accepting.

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Demand for the Surviva Jak has also grown with an estimated 20,000 units predicted to sell by the end of this year and the company is in advanced discussions with “top ten” outdoor retailers in the UK and international distributors to sell the product globally. MLA style: "Den entrepreneur has proved she's a Surviva and will tell her success story to budding business brains.." The Free Library. 2010 MGN Ltd. 28 Nov. 2023 https://www.thefreelibrary.com/Den+entrepreneur+has+proved+she%27s+a+Surviva+and+will+tell+her+success...-a0238718888 Mr Lewis added: “We decided to develop a product that could warm someone up in an emergency but that would also enable the wearer to move around and perform other tasks, like riding a bike or pitching a tent. Those figures also rely on Letitia and Alex bringing out new products in the future. Why should Duncan invest? Alex's nerves have started showing him up and he has trouble answering. Through innovative thinking and the high quality of UK manufacture we aim to offer the best and most effective outdoor survival products available today. We are always keen to work with organisations to find the right solutions to meet their requirements and make our products the best possible.

The Prince’s Trust helped the pair with a low-interest loan as well as advising the duo during the start-up phase of the company. “We are so thankful for all the help and advice we have received from The Trust. The assistance we had got the ball rolling,” said Ms Valentine. Duncan Bannatyne has noticed that by the figures Alex provided, the company will be worth less in three years' time than it is now. APA style: Den entrepreneur has proved she's a Surviva and will tell her success story to budding business brains.. (n.d.) >The Free Library. (2014). Retrieved Nov 28 2023 from https://www.thefreelibrary.com/Den+entrepreneur+has+proved+she%27s+a+Surviva+and+will+tell+her+success...-a0238718888

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Ms Valentine described the grilling as “the most terrifying experience” of her life that left her on the verge of tears. Surviva is also planning to launch a host of other products related to outdoor activities this year, with the investment from Ms Meaden.

Chicago style: The Free Library. S.v. Den entrepreneur has proved she's a Surviva and will tell her success story to budding business brains.." Retrieved Nov 28 2023 from https://www.thefreelibrary.com/Den+entrepreneur+has+proved+she%27s+a+Surviva+and+will+tell+her+success...-a0238718888 You are clearly passionate about your product but you are completely dysfunctional when it comes to understanding how to launch a business. Theo and James have heard enough and go out. Peter, is disappointed. The product is good but Alex and Letitia haven't sold it well - whether to retailers or in the Den. He too is out. In return, the dragon has taken a 45% stake in the business after the pair were subjected to a gruelling 90-minute grilling from Ms Meaden and the four other dragons – with Theo Paphitis and Duncan Bannatyne describing their pitch as the “worst they had ever heard.” Peter Jones, meanwhile, is more than suprised at their other statistics. Alex and Letitia gave the size of their target market at 38 million. That's over 65% of the UK population.

Ms Valentine said: “I was soaked to the skin as it had been raining for four hours solidly and on the downhill section of the mountain I was so cold that I could barely think and had gone past the point of shaking, I was in a really bad way.” Deborah, however, seems to be fighting with herself. Certainly their business has problems but there is the germ of a good idea here. The pair had previously received support from Venture Wales, having signed on to the Graduate Start-Up Support Programme funded by the Assembly Government, and also from The Prince’s Trust Enterprise Programme, support which they said was “invaluable”. A BUSINESS pair from Swansea have secured a much sought-after investment from the Dragons’ Den for a potentially life-saving invention. At the time we weren’t that happy to be giving away that large a chunk of the company, but we have been very happy with how we all work together so far and we are very confident we will all make money.”