Russian designer Gosha Rubchinskiy has fully championed lad culture. His collections reflect that iconic chav aesthetic and he has collaborated continuously with the likes of Adidas as a celebration of sportswear. His collections are wholly Russian with a football hooligan vibe, which is something that was extremely prevalent when chav culture first came to the fore. Hayward, Keith; Yar, Majid (2006). "The 'chav' phenomenon: Consumption, media and the construction of a new underclass". Crime, Media, Culture. 2 (1): 9–28. doi: 10.1177/1741659006061708. S2CID 145421834. a b Crystal, David. "Chav". Keep Your English Up To date. BBC World Service. Archived from the original on 28 February 2015 . Retrieved 1 October 2013. Stop use of 'Chav' – think tank". BBC News. 16 July 2008. Archived from the original on 30 January 2009 . Retrieved 13 April 2012. Atkinson, Michael; Young, Kevin (18 June 2008). Tribal play: subcultural journeys through sport. Emerald Group Publishing. p.265. ISBN 978-0-7623-1293-1. Archived from the original on 15 June 2013 . Retrieved 12 August 2011.

Laws, Roz (21 November 2010). "Misfits star Lauren Socha reveals why she's changing her accent". Sunday Mercury. Archived from the original on 17 November 2011 . Retrieved 23 November 2011. Lauren likes her Misfits character". Metro. 11 November 2009. Archived from the original on 23 May 2014 . Retrieved 8 May 2009. While you may hear the term ‘chav’ and instantly think of negative things, you’d probably be wrong to do so. Sure, we agree that once upon a time there were extremely negative connotations linked to the term, but today it has become ironically accepted and almost looked up to.Wilkinson, Raven-Paige. "Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area" (PDF). Curve Carleton. Lawson, Richard (12 February 2015). " Kingsman: The Secret Service Is Crazy Violent, and Endlessly Entertaining". Vanity Fair. Archived from the original on 30 November 2017 . Retrieved 4 December 2017.

Harris, John (6 March 2007). "So now we've finally got our very own 'white trash' ". The Guardian. London. a b "chav, n.". Oxford English Dictionary (Onlineed.). Oxford University Press. (Subscription or participating institution membership required.) The word in its current pejorative usage is recorded by the Oxford English Dictionary as first used in a Usenet forum in 1998 and first used in a newspaper in 2002. [9] [10] By 2005, the term had become widespread in its use as to refer to a type of anti-social, uncultured youth, who wear excessive flashy jewellery, white athletic shoes, baseball caps, and sham designer clothes. The girls commonly wear clothing which exposes their midriff. [11] While the term ‘chav’ may have become popularised as a derogatory term to describe a lower class, it has actually been given some more positive attributes in recent years. In terms of the fashion industry, what the chav once represented has been appropriated and is now one of the biggest influences on fashion trends. Below, we will detail how what was once a wholly negative thing has become totally acceptable, and in some ways or another the chav is now looked up to in terms of style.Dictionary of Slang and Unconventional English (Thirded.). New York: The MacMillan Company. 1950. p.143. Stop using chav: it's deeply offensive". Fabian Society. Archived from the original on 12 January 2012 . Retrieved 30 May 2013.