In contrast, protein cereal provides nutritional value to your morning and keeps you fuller for longer. The plate has sat atop its porcelain tower for too long and it’s time someone challenged it - which is why we’ve invented “bowls”. In other words, the creative team cracked the idea of enlisting random persons who bear these famous names and creatively deployed them in endorsing their cereal. We loved cereal when we were kids, but as we've got older we've realised that eating bowl after bowl of sugary junk probably isn't a good idea.

One of the challenges for the branding was to balance a sense of playfulness while creating something for adults, Ryrie explains. Once we've ousted plates, we'll then fight those forkers in the cutlery industry (long live spoons), before completing the treble by fighting an international quiche conglomerate.Available in four flavours - Frosted, Cocoa, Cinnamon and Peanut Butter, each bowl has a whopping 14 grams of protein and zero grams of sugar, making them one of the most nutritious cereals out there! So the exclusion of animal products instantly makes Surreal a more eco-friendly option than the majority of traditional cereals.

The duo scored one million views on social media by scrubbing each other out of photos and parodying the worst of founder and hustle culture. For those days you just want to be a big kid (but without the collateral sugar intake), read our review and then grab yourself a box of this high protein cereal! Even if you like to drown your cereal in plant milk, it will retain its crunch and we love the fact that each 32g serving contains a whopping 14g of protein. Surreal is a new range of cereal, geared towards a more mature audience; the four flavours are sugar-free, gluten-free and vegan.It’s nutritionally much closer to a protein bar than a conventional bowl of cereal and we find it much more satisfying than a simple snack. Surreal Cereal, a 2022 edibles startup and a new player in the UK breakfast food market, understood this well and engaged the star power of three world most famous athletes and an actor — Serena Williams, Michael Jordan, Dwayne Johnson, and Cristiano Ronaldo — to make their product go viral. One of the guiding principles –‘Never stop playing’– is rooted in the idea that a “playful mindset is a healthy mindset”, he explains. There’s a huge inconsistency with illustrative styles/typography which makes each element feel like totally different brand. The finance team said we’d been spending too much money, so to shut them up we made the world’s most budget billboard.