Don’t rely on age-gating! Depending on the content, an ad may still be seen to be targeted at children. Cadbury Freddo Biscuits were launched earlier this year to widen the much-loved Freddo offering,’ a Cadbury spokesperson explained to Metro.co.uk. ‘The biscuits are dipped in delicious Cadbury milk chocolate to give the perfect flavour and texture for the coating. As always, retailers are free to set their own prices.’ Ads (a), (b), (d) and (e) must not appear again in the form complained about. We told Mondelez UK Ltd t/a Cadbury to take reasonable steps in future to ensure that HFSS product ads were not directed at children through the selection of media or the context in which they appeared.

The CAP Code required that HFSS product ads must not be directed at children through the selection of media or the context in which they appeared, and that no medium should be used to advertise HFSS products if more than 25% of its audience was under the age of 16. The product was invented in 1930 by Harry Melbourne, an 18-year-old MacRobertson's employee. [1] In 1967, MacRobertson's was sold to Cadbury, which incorporated Freddo Frogs into its own product range. [2] The chocolate was originally sold only in Australia, but has been introduced into several other markets. a b Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. pp.46–47. ISBN 978-0-00757-548-0.Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Boult, Adam (8 July 2016). "This is how much a Freddo is set to cost by 2030". The Daily Telegraph. On that point ads (a), (b), (d), and (e), breached CAP Code (Edition 12) rule 15.18 15.18 ​​HFSS product advertisements must not be directed at people under 16 through the selection of media or the context in which they appear. No medium should be used to advertise HFSS products, if more than 25% of its audience is under 16 years of age.​​(HFSS product ad placement). The poster ad featured an image of a Freddo chocolate bar, and was located within 100 metres of a school. The ASA therefore concluded that the audience of the ad was significantly skewed towards under-16s. Therefore the ad breached the Code as HFSS product ads are not to be directed at children.

On that point we also investigated ads (c), (f) and (g) under CAP Code (Edition 12) rule 15.18 15.18 ​​HFSS product advertisements must not be directed at people under 16 through the selection of media or the context in which they appear. No medium should be used to advertise HFSS products, if more than 25% of its audience is under 16 years of age.​​(HFSS product ad placement), but did not find them in breach. In 1930, the MacRobertson's chocolate company were looking to add a new product to their children's range. Initial designs for a chocolate mouse were rejected, as Harry Melbourne felt that women and children were afraid of mice and would dislike the product. [3] It was instead decided to produce a chocolate frog, branded as "Freddo Frog". [2] There were four varieties available: milk chocolate, white chocolate, half milk/half white, and milk chocolate with peanuts.

Step 7

When is an HFSS ad aimed at children? And is age-gating enough? Or is it the ad’s content which really counts? With regard the YouTube ads, ad (f) promoted a new HFSS Freddo chocolate biscuit, and prominently featured that biscuit. Ad (g) was an animated ‘trailer’ for “The Missing Hop” comic and audio books. We therefore considered that through the use of the Cadbury Freddo branding and by featuring a HFSS product, the YouTube ads had the effect of promoting HFSS products. Ads (f) and (g) were therefore HFSS product ads. Freddo Frogs became part of the Cadbury product range in 1967, when MacRobertson's was sold to Cadbury. In Australia, Freddo Frogs are manufactured in Ringwood, Victoria and Claremont, Tasmania. Since the success of Freddo, an alternative chocolate named Caramello Koala (formerly Caramello Bear), also made by Cadbury, has been created. Caramello Koala is the only flavour in which the chocolate is not shaped like "Freddo". Ad (c) was an ad for HFSS products which was targeted through its content directly at pre-school and primary-school children and included a promotional offer. Response On that point, we investigated ad (c) under CAP Code (Edition 12) rule 15.14 15.14 HFSS product advertisements that are targeted through their content directly at pre-school or primary school children must not include a promotional offer.