There were about 5 redesigns of the rectangular Fiat logo from 1932 to 1968, but the color palette remained untouched. 1938 – 1949 The first Fiat logo was created in 1899 and stayed with the company for two years. It was composed of a gold rectangular with vignettes on its sides and angles and the lettering, saying the whole name of the brand and its shortened, Fiat, version, underneath it. 1901 – 1903

In 1972 the color palette of the logo was changed to blue and white, which made it look lighter and more modern. The Fiat lettering features a bolder sans serif typeface, the clean lines of the letters make the logo bright and remarkable. The redesign of 2020 kept the original style and typeface from the Fiat emblem created in 2003, though straightened the lines of the letters and elevated the color palette to scarlet-red. The new combination looks more chic and bright, and reflects the brand’s passion and power, accenting its attention to detail and value of beauty.The elegant elongated letters of the wordmark repeat the typeface created a long time ago, but now it looks cleaner and more stylish. Fiat was inspired by the early versions of the emblem and created a silver circle with a red shield inside of it and the silver wordmark. The badge was redrawn in a more geometric style in 1949. The new shape of the badge was a trapezoid, with the narrow part on the bottom, then a wide one — on top. As for the color palette and the typeface of the wordmark — everything remained unchanged, though the lines of the letters became a bit bolder. 1959

A completely new approach to the Fiat visual identity appeared in 1968. The logo became more strict and geometric. The era of the circular Fiat logos began in 1921. The first design was a simple wordmark enclosed in a rounded frame. The monochrome palette made it look confident and powerful. 1925 – 1929STELLANTIS & YOU UK Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows STELLANTIS & YOU UK Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders to act as an agent on behalf of the insurer for insurance distribution activities only. The logo stayed with the brand for quite a long time and today is considered to be one of the best versions of the Fiat visual identity designs. 1982 – 1991 The style and color palette of the logo remained, but the shape of an emblem was changed to a horizontally located oval. Now it looks more universal and the wordmark stands out. 1921 – 1925 The gradient colors and three-dimensional effect of the Fiat new logo make the brand’s visual identity sleek and bright. The Fiat logo is a celebration of an Italian style and a sense of beauty. It is a reflection of the brand’s value of design and quality, its free spirit and its vision. 2020 – Today

There were slight changes made to the logo during this time period, but they all were mainly about the color scheme. 1929 – 1931

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