Christof, Alexis (2 October 2019). "Smarties — a 'recession-proof' candy — turns 70 years old with a brand-new look"– via Yahoo.com. This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( September 2021) ( Learn how and when to remove this template message)

Deliciously smooth milk chocolate has been at the heart of SMARTIES® for more than 80 years and, in 2005, SMARTIES® were the first UK major confectionery brand to move to no artificial colours - more reasons to enjoy SMARTIES® milk chocolate buttons. Smarties® are made with love and care from 100% certified sustainable cocoa beans through the Nestlé® Cocoa Plan®. Smarties are no longer manufactured in York; in October 2007, production was moved to Germany, [9] where a third of them were already made. Outside Europe, Nestlé's largest production facility for Smarties is in Toronto, Canada, where Nestlé has been manufacturing its products since 1918. The factory located at 72 Sterling Road in the Junction Triangle was originally built for Cowan Cocoa and Chocolate. [10] In South Africa the slogan is "Wot a lot I got". This is often printed on one of the sides of the Smarties box in brown lettering simply as a single word, "Wotalotigot".

The classic! These small colorful candy wafers come in six assorted colors and flavors.

Orange SMARTIES are slightly more difficult to manufacture in high volume, given the different process and recipe required to get that orange-y taste but our experts have been hard at work to make it happen and we are really pleased that we can offer them again this spring.” Hexatubes made up entirely of Orange SMARTIES are now available in limited edition in Asda and across the wholesale and convenience stores.

Schwarcz, Joe (29 June 2009). "Smarties Purged: Do You Still Eat the Red Ones Last?". The Gazette (Montreal). p.A9 . Retrieved 29 July 2022– via Newspapers.com. SMARTIES remain incredibly popular to this day and their array of vibrant colours have been manufactured without artificial flavours or colouring ever since 2006. In 2006, it was announced that Nestlé was removing all artificial colourings from Smarties in the United Kingdom. [14] Nestlé decided to replace all synthetic dyes with natural ones, but, unable to source a natural blue dye, removed blue Smarties from circulation (which led to the common misunderstanding that the blue Smartie triggered hyperactivity in some children) and replaced them with white ones. [15] In February 2008, blue smarties were reintroduced using natural blue dye derived from the cyanobacterium spirulina instead of the controversial brilliant blue FCF (FD&C Blue 1, E133). [16]

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As of 2013 [update], the slogan is "Show 'your' colours!" However, the redesigned 2015 box seems to have reverted to the original "Do you eat the red ones last?" slogan. At the last year’s launch of the Orange SMARTIES Giant Tube consumers were sharing their delight on social media tweeting: “Thanks Nestlé I’ve been waiting years for a whole tube of orange SMARTIES”, “Hearing that Nestlé is making SMARTIES tubes filled with just the orange ones has got to be the best news of 2017” and “Nestlé have made my day, no week, no YEAR! #orangesmarties”.

Also brand new this spring are Orange SMARTIES Mini Eggs which are quite literally, little Orange SMARTIES chocolate eggs. Very eggs-citing! This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( October 2017) ( Learn how and when to remove this template message) People love their distinctive flavour and they are our number one consumer request. The giant tubes launched last autumn were sold out in some stores within a few weeks from the launch and we have been inundated with requests from people all over the country asking us whether they could still get hold of some. Treanor, Jill (21 August 1999). "The future's bright for the bean". The Guardian. p.30 . Retrieved 29 July 2022– via Newspapers.com. Smarties are oblate spheroids with a minor axis of about 5mm (0.2in) and a major axis of about 12mm (0.5in). They come in eight colours: red, orange, yellow, green, blue, mauve, [2] pink and brown, although the blue variety was temporarily replaced by a white variety in some countries, whilst an alternative natural colouring dye of the blue colour was being researched. [3]Smarties in the UK were formerly sold in cylindrical cardboard tubes, capped with a colourful plastic lid usually having a letter of the alphabet on it. [7] The purpose of this, according to a Rowntree's spokesperson in the 1980s, was for them to be useful as a teaching aid to encourage young children to recognise the letters. Over the last 25 years, [ as of?] Nestlé and Rowntree's have manufactured five billion Smarties lids. Some lids are very rare and are now regarded as collectors' items.