This point sort of melds with the first two, but on a different level. When people see that we use a brand-name pen as a promotional gift, that already gives off an air of professionalism and trust, and with a company like BIC, it goes deeper than that. Namely, it’s what we like to call “respect by association.” Let’s put it another way. No matter what the pen looks like, it’s the three letters and the mascot that sell it. When we see BIC, we know BIC. We recognise BIC. We want to hold BIC in our hands and use it precisely because we’ve recognised it. That kind of marketing can be powerful if used right, which is why it’s no wonder that so many huge brands still opt for BIC promotional pens as branded gifts and corporate merchandise. Promotion for a fraction of a cost BIC® WideBody Message: A cozy grip and rotating messages make this custom BIC pen especially unique. One thing that all businesses love is free marketing, if they can get it. After all, if their product becomes popular through word of mouth, it means people are interested in it without getting that extra nudge from commercials and online ads. So, what’s the best recipe for viral marketing via promotional items? Well, it’s simple enough: The BIC® Pivo pen is a modern, twist-action promotional BIC pen that comes in myriad color options and combinations.

Vinjamuri, David. "Bic For Her: What They Were Actually Thinking (As Told By A Man Who Worked On Tampons)". Forbes . Retrieved 17 April 2017.In 1961 Bic Orange pen was introduced, featuring a fine 0.8mm (0.031in) point and an orange barrel instead of translucent. Bic makes this pen at its own plants in Europe. Liszewski, Andrew (28 January 2014). "The Classic Bic Pen Now Works On Your Smartphone Display Too". Gizmodo . Retrieved 17 March 2017. Smith, David (14 June 2008). "It's 70 today, but our favourite pen just keeps rolling along". The Guardian. The BIC Cristal (stylised as BiC Cristal and also known as the Bic pen) is an inexpensive, disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. It was introduced in 1950 and is the best-selling pen in the world, with the 100 billionth sold in September 2006. It has become the archetypal ballpoint pen and is considered ubiquitous, [1] to the extent that the Museum of Modern Art has made it a permanent part of its collection. Its hexagonal form and design mimics a standard pencil and it is sold in six types of point and 18 colours around the world.

a b c Lemon, Michael (28 April 2015). "Bic Cristal Pens | The World's Most Popular Pen". OSU.EDU. Ohio State University . Retrieved 26 March 2017. Imagine sharing an item that comes from such a storied source. Why, it would definitely be a good conversation starter between us and the potential partner. It’s like having a mini-endorsement from a cousin who happens to be a millionaire — wherever we are, with that pen in hand, we’re bound to get results. BIC pens offer high recognition value A Book for Her by Bridget Christie review – a hybrid of writing and performance". the Guardian. 20 July 2015 . Retrieved 4 June 2021. BIC® Pivo Chrome combines clean lines and chrome trim in a professional, compelling, twist-action promotional pen. Logo branded BIC pens are just what we need for such a tactic. After all, most people use pens, and most people that use pens know what BIC is. With that in mind, we can use an everyday item like a BIC pen to get the word out about our business. BIC pens for all occasionsBIC, the company, is not new. In fact, it has a history that spans decades, closer to a century, really. And like any other company, BIC has had its ups and downs. But it’s thanks to all of those growing pains that the brand still stands strong today as one of the best-known pen manufacturers. BIC® WideBody Message Pen Colors: A colorful barrel and six message panels make this custom BIC® pen an all-around promotional winner.

a b "Humble Masterpieces" (PDF). New York: The Museum of Modern Art. 27 September 2004 . Retrieved 13 March 2017. BIC® Clic Pen: A classic BIC design that you can make uniquely your own thanks to a rainbow of two-tone barrel colors. Hauser, Christine; Anderson, Christina (21 April 2017). "At This Museum, Failures Are Welcome". The New York Times. Promotional BIC® Pens come in a wide variety of styles and designs. There’s a type of BIC® pen to suit every brand, budget, and occasion, from customer service counters to office supply cabinets, special events, and direct mail campaigns. Custom BIC® Clic Pens

All the options you need!

a b Waka, Brenda. "Response Strategies of Haco Industries Kenya Limited to the Challenges of Counterfeit Products in East Africa" (PDF). Haco Industries Kenya Limited . Retrieved 21 April 2017– via University of Nairobi Digital Repository. The right pen can do wonders for your writing, especially if you want to leave a lasting impression. Similarly, the right handwriting pen for school can make such a difference for children when just learning to write or building their confidence. There’s so much a quality pen can do, so shop our range today! We offer an extensive choice of printing options on our BICpens, including screen printing and precision laser engraved to create a truly professional finish. We can also print on the clip for even greater brand exposure! We remain at the forefront of the print industry, continually investing in the latest machinery and technology. We can now offer the very latest in UltraHD™ full colour print! With UltraHD™ print technology, we can provide a unique range of branded BIC pens that can be personalised in vibrant full colour. The standard we can achieve with this new process is stunning, which most suppliers can only dream of. Buy your BIC pens today!

And speaking of results, nowadays, virality online (as well as offline) can’t come without some recognition. “Hey, I know that girl! She does those cute videos on TikTok!” Imagine that level of marketing, but applied to an item, and a useful one at that.Bich invested heavily in advertising, hiring poster designer Raymond Savignac in 1952. That year Bic won the French Oscar de la publicité award for advertising. [2] In 1953 advertising executive Pierre Guichenné advised Bich to shorten his family name to Bic as an easy-to-remember, globally adaptable trade name for the pen, which fit in with product branding trends of the post-war era. [5] Early Bic advertisements in France referred to the Cristal as the "Atomic pen". [6] Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. Over the past few decades, BIC has dedicated itself to clean, eco-friendly business practices. One of them includes creating pens out of recycled plastic. Once again, this point plays into a few of the previous ones. By offering our clients printed BIC pens, we don’t only show our propensity for cooperating with famed brands, but we illustrate by example just how committed we are to saving the planet. Well, that’s roughly it about BIC pens; they’re reliable, useful, and not even that expensive. BIC pen printing and branding options a b Stamp, Jimmy. "The Universal Typeface Project Averages the World's Handwriting to Produce an Incredibly Average Font". Smithsonian . Retrieved 15 March 2017. BIC® Tri-Stic WideBody: A comfortable grip and three sides for your messaging means hours of comfortable writing plus branding visibility from every angle. As both avid users and seasoned providers of branded promotional products, we can’t stress just how versatile and useful a BIC pen can be as a branded item. So, in the spirit of helping out our entrepreneurial readers, we’re here to list off all the benefits of corporate printed BIC pens as gifts or merchandise that brands can sell or give away. BIC pens a brand with a history